If you wish to make use of our website or the apps or if you order something via our eShop, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no statutory legal basis for such processing (for example, the implementation of a contractual agreement), we will ask for your consent.

This Privacy Statement contains information about the way we process your personal data, in particular about data we collect from you, how we use it and your rights.

Who is responsible for data processing?

Heidelberger Druckmaschinen AG welcomes your visit to our website and app and your interest in our products. Please note that this Privacy Statement no longer applies if you follow links to third-party sites or register in areas controlled by other data controllers.

The data controller with respect to this website or app is:

Heidelberger Druckmaschinen AG
69168 Wiesloch
Tel.: +49 (0)6221 92 00
E-mail: information@heidelberg.com

Our data protection officer can be contacted at:

Heidelberger Druckmaschinen AG
Data Protection Officer
69168 Wiesloch
E-mail: datenschutzbeauftragter@heidelberg.com

Why do we process your data (processing purpose) and what is the legal basis for this?

In the following, we will give you a list of the processing purposes and legal bases in the context of our website and app.

We have collected additional information on the purposes pursued by us as well as the legal bases relied upon regarding specific services as well as the tools we use for you throughout this Privacy Statement.

Usage data
On what legal grounds are cookies used and are there options for opting out?
To whom will your data be passed on?
Transfer of personal data to recipients outside the European Economic Area
How long will your data be stored?
What rights do data subjects have?

Further information on data processing when using various services can be found here:

Event and product information
Business cards
HEIDELBERG Media Library
Participation in HEIDELBERG surveys using Microsoft Forms
Microsoft Teams
Processing by service providers in third countries
Online presentations with GoToWebinar and GoTo Meeting
Download of whitepapers
Placing ads on LinkedIn
Contact form drupa 2024

Social Media:

Pages in Social Media

The following services fall under the category “essential cookies”:

Consent management platform
ClickDimensions and newsletters
Google Tag Manager
Zoovu (only in PANTONE® Manager)
Podigee (only for podcasts)

The following service falls under the category “functional cookies”:


The following services fall under the category “marketing cookies”:

Google Analytics
Google Analytics Advertising Features
Microsoft Ads (only in UK)
Facebook Pixel
LinkedIn Insight-Tag
New Relic

Registration and implementation of onsite events

Heidelberger Druckmaschinen AG holds onsite events at the Print Media Center at the Wiesloch-Walldorf site. Registration for these events takes place either via the sales representative at the customer's instruction or as independent registration via a hidden registration link on the website. Only invited customers have access. The invitation is issued via a printed flyer or via a digital mailing to a group of recipients determined by the sales offices. The data provided by the sales representative or the data transferred from the online registration are used for the further organization of the event (travel planning, hotel booking, on-site support).

Access to the data of the onsite event, as well as the associated services have responsible employees and the commissioned service providers and their subcontractors.

Other processing operations within the scope of our legitimate interest

For other processing within the scope of legitimate interest, personal data may be passed on to the judiciary, authorities, legal representation, insurance companies and necessary companies, e.g. Internet providers.

We delete the data in the internal Sharepoint after 6 weeks after the conclusion of the event. Transmitted data to our CRM system, as well as Google Analytics remain unaffected.

Participants' data will be processed for promotional purposes until the person concerned objects or the purpose of the promotional use no longer applies. In individual cases, longer storage may be necessary for legitimate interest (Art. 6 para. 1 p. 1 lit. f GDPR).

For the implementation we need

  • the information for the fields listed as mandatory fields in the registration form,
  • as well as the organizational and technical data required to fulfill the contract,
  • as well as any communication data for video call or chat.

Without this information, registration is not possible.

Optional information, as well as consent to promotional use and the use of non-technically required cookies, are voluntary and have no influence on the event. The following personal data may be made available to you by the HEIDELBERG Group on websites or in the app:

Personal data on speakers, presenters at trade shows and events (such as date of the event, duration of the speech, content of the speech, name of the speaker, short vita of the speaker). Speakers may be HEIDELBERG Group employees or external persons.

Personal data on contact persons and experts at trade shows and events (such as name of persons, position at HEIDELBERG, information on special expertise; business contact data).

We receive this data directly from the individuals on a voluntary basis and only use it for advertising and information purposes with their express consent and approval. The legal basis for the processing (speaker and contact information) is the consent of the data subjects pursuant to Art. 6 (1) p. 1 lit. a GDPR.

There is no automated decision in individual cases including profiling according to Art. 22 GDPR.

Right to object

Where data is processed on the basis of legitimate interests, you have the right under Art. 21 GDPR to object at any time to the processing of data concerning you for reasons arising from your particular situation.

Furthermore, you may object to the processing of your personal data for direct marketing purposes at any time without giving reasons.

For making use of your right to object please contact information@heidelberg.com.

Revised and published in November 2023.

Any questions? We look forward to hearing from you.

How can we help you?

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