Heidelberger Druckmaschinen AG Privacy Statement.

If you wish to make use of special services of our company via our website or the apps or if you order something via our eShop, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing (for example, the implementation of a contractual agreement), we will ask for your consent.

This Privacy Statement contains information about the data we collect from you, how we use it and how you can object to the use of this data.

Who is responsible for data collection and processing?

Heidelberger Druckmaschinen AG welcomes your visit to our web pages and app and your interest in our products. Please note that this Privacy Statement no longer applies if you follow links to third-party sites or register in areas controlled by other data controllers.

The data controller with respect to this website or app is:

Heidelberger Druckmaschinen AG
69168 Wiesloch
Tel.: +49 (0)6221 92 00

Our data protection officer can be contacted at:

Heidelberger Druckmaschinen AG
Data Protection Officer
69168 Wiesloch

E-mail: Datenschutzbeauftragter@heidelberg.com

Why do we process your data (processing purpose) and what is the legal basis for this?
On what legal grounds are cookies used and are there options for opting out?
To whom will your data be passed on?
How long will your data be stored?
What rights do data subjects have?

Further information on data processing when using various services can be found here:

Event and product information
Use of the Heidelberg App
Participation in Heidelberg surveys using Microsoft Forms
Microsoft Teams privacy policy
Contact form
Job search
Privacy Statement – Showtime Event July 23, 2021

Showtime is a Heidelberg event that will take place on June 23, 2021 as a purely digital event.

Starting May 26, 2021, anyone who is interested can register on the online portal heidelberg.com/showtime and watch the live stream on June 23, 2021 to learn about all product innovations relating to sheetfed offset and label printing as well as post-press. The live stream is accompanied by a chat.

From May 26, 2021 on, one-on-one meetings with a Heidelberg expert can be scheduled via the online portal for June 23, 2021, which will then take place on the day of the event. The event Showtime ends on June 24, 2021, at 5:00 CET. The portal heidelberg.com/showtime (URL: showtime.heidelberg.com) will be closed at that time.

The following tools are used on the Showtime site to provide you with professional online support.

When you register for Showtime, enter your email address in the form on the website. A confirmation email will then be sent to the provided email address, asking you to reconfirm your registration. This so-called “double opt-in” procedure is used to verify your registration and that you are the owner of that specific email address. The system also records the date and time of the registration and the confirmation. Your login data will then be used to send emails with information about the event.

One-on-one meetings with our experts

On the day of the event, June 23, 2021, you can chat with a Heidelberg expert in a video call or peer-to-peer chat on heidelberg.com/showtime. The connection is encrypted.

The legal basis is our contractual obligation pursuant to Article 6 (1) (b) of the GDPR to provide the participants with the contractual services. Using the offering is optional.


On the day of the event, June 23, 2021, Heidelberg's products and services will be presented live as part of the Showtime event. Additional video content is also available before the event starts at heidelberg.com/showtime. We use IBM Video Streaming for this purpose. The service provider is IBM Deutschland GmbH, IBM Avenue 1, 71139 Ehningen. Postal address: 71137 Ehningen.

The following data could be processed as part of the streaming service. The legal basis is our contractual obligation pursuant to Article 6 (1) (b) of the GDPR to provide the participants with the contractual services.

1.1 Types of personal data
Basic personal data (e.g. names, addresses, telephone numbers, email addresses, etc.)
Technically identifiable personal data (e.g. unit IDs, usage-based IDs, static IP addresses, etc. - if directly related to an individual)
Personal location information (e.g. geospatial data)
The customer should not enter any personal information in text fields that are not intended for personal information or that do not require any personal information.

1.2 Special categories of personal data
This cloud service is not intended for the processing of special categories of personal data.

2. Data processing
The data processing relating to the customer's content data (including the customer's personal data) in the context of this cloud service include the following:

  • Content data received from data subjects and / or third parties.
  • Computerized processing of content data, including data transfer, data retrieval, data access, and network access to enable data transfer when required.
  • Technical customer support, including content data pursuant to the customer's request, such as monitoring, problem determination, and problem solving.
  • Conversion and transfer of content data when necessary for the provisioning of the cloud service.
  • Storage and related deletion of content data.
  • Securing content data.

3. Duration of data processing
IBM will delete (permanently) all stored content data (including personal data of the customer) stored in this cloud service within 29 days of the cancellation or expiry of the cloud service. Some content data (including customer personal data) may remain in the cloud service backups until these backups expire 7 days after the data has been deleted from the online service.

4. Cross-border data processing
The EU standard contractual clauses signed by all IBM data importers can be found at the following link: https://www.ibm.com/software/sla/sladb.nsf/sla/eumc.

More information can be found here: https://www.ibm.com/software/reports/compatibility/clarity-reports/report/html/softwareReqsForProduct?deliverableId=78CD1530F1E111E5AB71ED9BDE923226


On the day of the event, June 23, 2021, as part of the Showtime event, questions or comments can be submitted to Heidelberg in a chat during the live stream broadcast. These texts will only be visible to chat administrators. The chat administrators can answer you personally or send a message to all Showtime visitors participating in the chat. All of our employees have been and will be trained on the subject of data protection and instructed how to handle customer data securely and confidentially.

The chat will take place in virtual rooms on heidelberg.com/showtime.

The legal basis is our contractual obligation pursuant to Article 6 (1) (b) of the GDPR to provide the participant with the contractual services. Using the offering is optional.

Google Tag Manager

We use the Google Tag Manager. The provider of the Google Tag Manager component is Alphabet Inc. This service allows you to manage website tags via an API. The Google Tag Manager implements only tags. This means that cookies are not used and no personal information is collected. Google Tag Manager triggers other tags that can be used to collect data. However, Google Tag Manager does not access this data. If you have been disabled on a domain or cookie basis, the disablement applies to all tracking tags if they have been implemented with Google Tag Manager.

Google Analytics

Within the protected Innovation Week platform, we use Google Analytics for the purpose of the contractually owed service in accordance with Art. 6 Para. 1 lit. b DSGVO and use and evaluate the collected data additionally in order to be able to provide you with interesting content on our site and to enable personalized support. Outside of the protected area, we use Google Analytics only with your consent, which can be revoked at any time, Art. 6 para. 1 lit. a DSGVO. Google Analytics is a web analysis service of Google Ireland Ltd. ("Google"). Google Analytics uses "cookies", which enable an analysis of your use of our websites. In this context, our order processor Google creates pseudonymized user profiles and uses cookies.

Processed data:

  • User ID
  • Browser type/version,
  • Used operating system,
  • Referrer URL (the previously visited page),
  • Host name of the accessing terminal device (IP address, Advertising ID),
  • Time of the server request

Google Analytics is only used by us in connection with activated IP anonymization (IP masking). This means: The IP address of a user is shortened by Google for users within the member states of the European Union and other contracting states of the Agreement on the European Economic Area. Only in exceptional cases (e.g. in the event of a technical defect in the European Union) will the IP address be sent to a US server and shortened there.

The method of anonymizing IP addresses used by Google does not write IP addresses to disk, because anonymization is performed immediately after receiving the request in memory.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Transfer to third countries (outside the EU and EEA): Google receives personal data in the course of analyzing user behavior based on your consent and processes it worldwide if necessary for the provision of services:

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Tel +353 1 543 1000
Fax +353 1 686 5660
E-Mail support-deutschland@google.com

The third country transfer is based on the EU standard contract clauses of Google. We store the data on pseudonymized profiles, which cannot be assigned to any individual person, for a period of 26 months to prevent cases of abuse and to optimize our websites. After the 26 months are over, this data is automatically deleted. Click here to download the browser add-on to deactivate Google Analytics.

List of cookies

Name: _ga, _gat, _gid
Provider: eveprotect
Description: Google Universal Analytics | Both analyse browsing pattern and allow creation of flow statistics; ga is used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions; _gat is used to distinguish between the different monitoring objects created in the session
Expiration: Google Universal Analytics | Both analyse browsing pattern and allow creation of flow statistics; ga is used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions; _gat is used to distinguish between the different monitoring objects created in the session

Name: _gtm
Provider: Google Tag Manager
Description: Verwaltung unserer Consent Management Lösung und des davon abhängigen Einsatzes von Google Analytics.
Expiration: _gtm – 1 year from settings or update

Name: _gtm
Provider: Usercentrics
Description: This cookie is used to manage cookie consent on our site and store your preference.
Expiration: It will remain until you delete cookies from your browser or changes are made within the cookie consent tool

Name: evesessid
Provider: Event it
Description: Is used to get or set the session ID of the current session.
Expiration: Expires after session

Name: evesessid
Provider: Event it
Description: Used to manage the user session on the server side.
Expiration: Expires after session

Name: eveprotect
Provider: Event it
Description: Used to counter various attack scenarios on the web
Expiration: Expires after session

Social Media:

Social Media and Facebook

The following services fall under the category “essential cookies”:

Consent management platform
ClickDimensions and newsletters
Google Tag Manager
Zoovu (only in PANTONE® Manager)
Podigee (only for podcasts)

The following service falls under the category “functional cookies”:

New Relic

The following services fall under the category “marketing cookies”:

Google Analytics
Google Analytics Advertising Feature

Revised and posted as of May 26, 2021.

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