In our hectic digital world, we are currently witnessing the return of analog. This is not only demonstrated by successful print campaigns: A meta-analysis on the advertising impact of print commissioned by the Creatura initiative also comes to this conclusion.
The Multisense Institute for Sensory Marketing analyzed over 300 international studies on the advertising impact of print and print embellishment. On this basis, it derived practical recommendations for using print in the digital age.
Available languages: English and German; format: PDF, 20 pages
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