Learn about current printing market trends since the COVID-19 pandemic started.
Heidelberg has been producing connected machines for many years. The capabilities of these machines enable our customers to remotely monitor the status of their equipment, follow up on processes and output, and improve the overall performance of their print shops. The wealth of machines connected, together with access to other industry data also allows Heidelberg to review the climate of the Print Media Industry at any given point in time.
The Print Media Industry Climate report was developed in April 2020 at the request of many of our customers, in an effort to help them better understand which market segments and countries are most affected by the COVID-19 pandemic.
We offer two reports: one related to commercial printing, the other related to packaging printing. Both reports can be broken down by country and use a color coding for data visualization.
Insights in the Print Media Industry Climate report are created using multiple sources:
Please note: Customers using Internet Explorer will experience issues with viewing content.
The Print Media Industry Climate report was created at the request of customers with the objective of supporting them during the Coronavirus crisis. At a time of great uncertainty among all market participants in the printing industry, we believe it is important to understand which market segments and countries are affected and how.
The estimates of our Heidelberg team of experts should give you a timely, representative picture of the current state of the print media industry and indicate where priorities and efforts are needed to support everyone in our industry.
Based on a weekly assessment by a team of experts from Heidelberger Druckmaschinen AG, this report estimates the current impact of the global COVID-19 pandemic on the largest segments of the print media industry - commercial printing and packaging/label printing. The color code assesses the estimated current production of printers compared to the previous year on a scale of 1 (serious impact of COVID-19 on production with more than 60% reduction) to 8 (production 10% or more above last year's level), with 7 (production at last year's level) at the center of the color scale. Using the scroll bar you can see the climate changes in the print media industry by week, starting with the week of 16 March 2020.
The assessment of the Heidelberg panel of experts is based on the following sources:
These sources enable the Heidelberg team of experts to assess the situation of the print media industry during the global COVID-19 pandemic.
The team consists of Heidelberg experts from the Heidelberg Digital Unit with worldwide responsibility for sales, market intelligence, partner management, and customer success management.
As a leading partner of the print media industry, Heidelberg has quickly taken the first step to help in the corona crisis. We are open to the inclusion of data and expert reviews from all other industry stakeholders. We also speak with our contacts at printer associations around the world.
The Heidelberg Cloud, as one of the data sources, depends on the production data of the connected machines. Data is only transferred when the machine is switched on and connected. Especially in times of crisis, some customers may switch off machines or perform maintenance work. For this reason, we collect data for a few more days in the new week before the team of experts takes a look at it. We try to reduce the distance to machines with delayed data transmission by a statistical approach called "nowcasting": See: https://en.wikipedia.org/wiki/Nowcasting_(economics)
Status: 27. April 2020
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