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Market launch of the Heidelberg Primefire 106 digital printing system running on schedule - international packaging printer MPS beginning the pilot phase


  • Packaging manufacturer wants to offer brand companies added value at the point of sale with digital applications
  • Output quality, reliability and Heidelberg service pledge key factors in the investment decision
  • Strong interest: numerous packaging manufacturers reviewing applications of the Primefire technology for new business models
  • Further milestone in the implementation of the Heidelberg digital strategy in cooperation with Fujifilm

The international packaging manufacturer Multi Packaging Solutions (MPS) based in New York (USA) is the first pilot user of a Primefire 106, the first industrial digital printing system in B1 format, from Heidelberger Druckmaschinen AG (Heidelberg) powered by Fujifilm Inkjet Technology. The first pilot phase started back in January in cooperation with the company’s German manufacturing facility in Obersulm. MPS specializes in packaging solutions for beauty and personal care, consumer and pharmaceutical brands and employs over 9,000 people in 14 countries. The company is planning a major expansion of its digital packaging printing arm in order to offer customers significant added value at the point of sale.

“Our customers include many well-known brand companies from industries like consumer and cosmetics. Fast, creative changes to the brand and product appearance are crucial here today to sales success. That’s why we offer these customers high-quality, flexible, and variable or personalized packaging solutions that will enable them to tap into additional business potential and set themselves apart from their competition. For this we need a reliable, industrial digital printing press like the Heidelberg Primefire 106 that can be integrated into our existing workflow”, explains Steffen Schnizer, Managing Director and Global Head of Beauty and Personal Care Sales at MPS in Obersulm.

System reliability and Heidelberg service pledge key factors in the investment decision
Market launch of the Primefire 106 running to schedule
Strong interest: packaging manufacturers from Europe and the USA reviewing applications of the Primefire 106 for new business models

Matthias Hartung, Media Relations

Matthias Hartung
Public Relations Officer, Media Relations Tel.: +49 (0)6222 82 67174
Fax.: +49 (0)6222 82 9967174

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