HEIDELBERG takes over service operations in growth region for packaging specialist Gerhard Schubert

08/28/2025

  • In Brazil, Schubert benefits from the global service network of HEIDELBERG
  • Company underscores approach as systems integrator in growing packaging market
  • Portfolio with recurring sales to be expanded to cover more companies, sectors, and regions

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08/28/2025 - Press release

Heidelberger Druckmaschinen AG (HEIDELBERG) has been contracted by the Schubert Group, an international specialist in packaging solutions based in Crailsheim, Germany, to take over service operations for its customer installations in Brazil. Schubert manufactures packaging systems for filling operations, primarily in the food and beverage, cosmetics, and pharmaceutical sectors. As part of the agreement, HEIDELBERG is taking over production support and targeted performance optimization activities for the Schubert Group’s machines and systems in Brazil. These activities include functional tests, independent analysis, remedying faults, technical advice, and training. The agreement also covers inspection, maintenance, and repair work, and the assembly, disassembly, and relocation of complete systems. Under this arrangement, Schubert benefits from the global HEIDELBERG service network and its expertise, which is both highly specific and useful for a huge range of applications, especially in the fields of mechatronics, electronics, and plant engineering.

“Extending the use of our professional and efficient service network to international partners such as the Schubert Group is part of the Heidelberg growth strategy,” says Jürgen Otto, CEO of HEIDELBERG. “By expanding the range of services we offer to cover the entire packaging value chain, we are implementing our strategy of becoming a systems integrator, leveraging synergies in this growth segment.”

“As a medium-sized family company, we want to have a presence in growth markets such as Brazil. That makes the collaboration with HEIDELBERG and its technical expertise an ideal step,” explains Marcel Kiessling, Managing Director of Gerhard Schubert GmbH.

“Two machine builders working in tandem can provide a service that perfectly combines innovation and reliability,” says Uwe Galm, Director Customer Services at Gerhard Schubert GmbH.

Portfolio with recurring sales to be expanded to cover more companies, sectors, and regions

HEIDELBERG views the process of taking over service tasks and customer services for other companies as a first step. After all, the company also boasts extensive know-how in parts sales and spare parts logistics, is capable of delivering almost anywhere in the world within 24 hours, and moreover has the capacity for this thanks to its global logistics centers. HEIDELBERG therefore plans to extend its offerings to other sectors that fit well with the company on a strategic level. This will enable it to further strengthen its market position through synergies and recurring sales. Potential customers include ambitious international mechanical engineering firms in growth sectors that do not yet have their own branches or service organizations in every market or region.

As Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG says: “With its comprehensive expertise, high availability, and global presence, the HEIDELBERG service network sets standards – both within our industry and beyond. When it comes to machine builders, whose customers place particular value on technical expertise, reliability, rapid response times, and maximum customer centricity, HEIDELBERG is the perfect partner for making profitable growth possible in every region worldwide.”

About HEIDELBERG
Images
Further information
Important note

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08/28/2025 - Press release

Thomas_Fichtl

Thomas Fichtl
Head of Global Communications Tel.: +49 (0)6222 82 67123
Email: thomas.fichtl@remove-this.heidelberg.com

Matthias Hartung, Media Relations

Matthias Hartung
Press Officer – Corporate, Print Systems, and Technology Tel.: +49 (0)6222 82 67174
Email: matthias.hartung@remove-this.heidelberg.com

HEIDELBERG takes over service operations in growth region for packaging specialist Gerhard Schubert

08/28/2025

Heidelberger Druckmaschinen AG (HEIDELBERG) has been contracted by the Schubert Group, an international specialist in packaging solutions based in Crailsheim, Germany, to take over service operations for its customer installations in Brazil. Schubert manufactures packaging systems for filling operations, primarily in the food and beverage, cosmetics, and pharmaceutical sectors. As part of the agreement, HEIDELBERG is taking over production support and targeted performance optimization activities for the Schubert Group’s machines and systems in Brazil. These activities include functional tests, independent analysis, remedying faults, technical advice, and training. The agreement also covers inspection, maintenance, and repair work, and the assembly, disassembly, and relocation of complete systems. Under this arrangement, Schubert benefits from the global HEIDELBERG service network and its expertise, which is both highly specific and useful for a huge range of applications, especially in the fields of mechatronics, electronics, and plant engineering.

“Extending the use of our professional and efficient service network to international partners such as the Schubert Group is part of the Heidelberg growth strategy,” says Jürgen Otto, CEO of HEIDELBERG. “By expanding the range of services we offer to cover the entire packaging value chain, we are implementing our strategy of becoming a systems integrator, leveraging synergies in this growth segment.”

“As a medium-sized family company, we want to have a presence in growth markets such as Brazil. That makes the collaboration with HEIDELBERG and its technical expertise an ideal step,” explains Marcel Kiessling, Managing Director of Gerhard Schubert GmbH.

“Two machine builders working in tandem can provide a service that perfectly combines innovation and reliability,” says Uwe Galm, Director Customer Services at Gerhard Schubert GmbH.

Portfolio with recurring sales to be expanded to cover more companies, sectors, and regions

HEIDELBERG views the process of taking over service tasks and customer services for other companies as a first step. After all, the company also boasts extensive know-how in parts sales and spare parts logistics, is capable of delivering almost anywhere in the world within 24 hours, and moreover has the capacity for this thanks to its global logistics centers. HEIDELBERG therefore plans to extend its offerings to other sectors that fit well with the company on a strategic level. This will enable it to further strengthen its market position through synergies and recurring sales. Potential customers include ambitious international mechanical engineering firms in growth sectors that do not yet have their own branches or service organizations in every market or region.

As Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG says: “With its comprehensive expertise, high availability, and global presence, the HEIDELBERG service network sets standards – both within our industry and beyond. When it comes to machine builders, whose customers place particular value on technical expertise, reliability, rapid response times, and maximum customer centricity, HEIDELBERG is the perfect partner for making profitable growth possible in every region worldwide.”

About HEIDELBERG

Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency.

The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.

Images

Image 1: In Brazil, HEIDELBERG is taking over the service operations for packaging systems used in the filling industry on behalf of the Schubert Group, a specialist in packaging solutions.

Image 2: Dr. David Schmedding, Chief Technology & Sales Officer, HEIDELBERG, and Uwe Galm, Director Customer Services, Gerhard Schubert GmbH, at the contract signing at the HEIDELBERG site in Wiesloch-Walldorf (left to right).

Further information

Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.

175 years of HEIDELBERG – Home of Print press kit | HEIDELBERG

Important note

This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.

Contact

Thomas Fichtl

Head of Global Communications

Tel.: +49 (0)6222 82 67123

Matthias Hartung

Press Officer – Corporate, Print Systems, and Technology

Tel.: +49 (0)6222 82 67174

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