colordruck Baiersbronn selects Heidelberg as its digital printing technology partner and becomes pilot customer for Primefire 106


  • Intensive technical testing confirms: Primefire 106 is the right solution for packaging converters to build new business models and start offering the unlimited possibilities of customized and personalized packaging
  • Strong competences in the packaging market, outstanding color- and printing quality, accompanied by the service promise and the reliability of the Heidelberg brand have been main decision factors for Primefire 106
  • A great deal of interest: numerous packaging producers from all over the world are reviewing the application opportunities of the Primefire technology for cutting-edge and innovative business models

The packaging service provider colordruck Baiersbronn, which operates throughout Europe, has been confirmed as pilot user of the Primefire 106, the first industrial digital printing system in B1 format from Heidelberger Druckmaschinen AG (Heidelberg). After intensive tests of a wide variety of technological and business concepts, Primefire 106 is set to expand the new Packaging Digital division at colordruck Baiersbronn. In the future, the leading innovator from the Black Forest will therefore be able to offer its customers from all over Europe unlimited opportunities for mass customization by personalization and individualization of packaging.

“Heidelberg Primefire 106 integrates seamlessly into our industrial print production and improves our flexibility, thus enabling us to respond to market trends more quickly and to implement new business models successfully. As the future will increasingly mean mass customization in packaging, the Primefire 106 will provide us with the ideal basis for meeting up-and-coming requirements,” explains Martin Bruttel, managing director colordruck Baiersbronn.

Complete solution offering from Heidelberg as the key investment factor

Innovative digital printing technology meets vigorous entrepreneurial acumen

Market launch of the Primefire 106 is proceeding on schedule

A great deal of interest: packaging producers from all over the world are impressed by the applications options of Primefire 106 for new business models in an industrial environment

About colordruck Baiersbronn


Dirk Henrich
Head of Trade Press Tel.: +49 6222 82-2200
Fax.: +49 6222 82- 992200

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