Digital transformation increasing overall productivity


  • Heidelberg Commercial Day in Wiesloch-Walldorf demonstrates entry-level solutions up to subscription contract
  • Lifecycle solutions consisting of service, consumables, and advice go hand in hand

It’s a story familiar to almost every commercial printing company: an order is not completed on time because some process or other is held up, important data is not available, or the material at the machine is wrong. So what is needed to achieve the greatest possible overall productivity? The Commercial Day 2019 , which took place at the end of May at the Wiesloch-Walldorf site of Heidelberger Druckmaschinen AG (Heidelberg), examined this topic in detail in a well-attended event.

“We find ourselves in a transition from an analog Economy of Products to a digital Economy of Things,” explained Professor Dr. Ulrich Hermann, Member of the Management Board responsible for Lifecycle Solutions and Chief Digital Officer at Heidelberg. “In the 90s, people went online. Today, things are going online. Soon, the things on the Internet will shape value creation increasingly autonomously, and significantly change the physical world as we know it today. This will also bring new opportunities for the printing industry, especially for increasing productivity in the production process. The “digital twin” of printing presses connected via the Internet takes on completely new tasks, further minimizing effort that creates no value, i.e. administrative and unused capacities. Whereas manufacturers in the analog economy focused on selling products, it will be their use that moves to the center of business models in the age of the digital Economy of Things. “It’s about ownership versus usership,” continues Hermann.

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Hilde Weisser
Public Relations Officer, Trade Press Tel.: +49 (0)6222 82 67971
Fax.: +49 (0)6222 82 9967971

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