Design meets print – HEIDELBERG wins Red Dot Award for Home of Print customer experience center

11/04/2025

  • Home of Print recognized in “Retail Design – Showrooms” category
  • Customer demonstration center’s design and equipment in line with company’s growth strategy for its core business
  • HEIDELBERG showcases credentials as systems integrator for total solutions

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11/04/2025 - Press release

Heidelberger Druckmaschinen AG (HEIDELBERG) has topped off its anniversary year by winning a renowned Red Dot Award for the Print Media Center (PMC) at its Wiesloch-Walldorf site in Germany, which has been rebranded as the Home of Print. The accolade going to HEIDELBERG is the “Brands & Communication Design 2025” award in the “Retail Design – Showrooms” category. The PMC is the world’s largest, most state-of-the-art customer demonstration and competence center for the printing industry, and its design and equipment set new standards in terms of offering a personalized customer experience. It was this that laid the foundations for winning the award.

Reopening coincides with anniversary year

When HEIDELBERG reopened the PMC as the Home of Print in June 2025 as part of the company’s 175th anniversary celebrations, it invited over 1,500 international guests. Customers visiting the center can see complete end-to-end solutions for packaging, label, and commercial printing in action, and can put these to the test based on their own specific requirements. The HEIDELBERG Prinect workflow software forms the basis for this end-to-end offering. In collaboration with partners such as MK Masterwork, Polar, C.P. Bourg, and Tecnau, HEIDELBERG is demonstrating its credentials as a systems integrator for total solutions. Presentations of all cutting-edge production technologies relating to sheetfed offset, flexo, and digital printing are available, and the Home of Print is designed in line with the company’s growth strategy for its core business.

“With the Home of Print customer experience center, HEIDELBERG has created a unique platform that not only shows our customers the potential of ultramodern printing technologies for their business model, but also reflects the company’s growth strategy,” says Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG. “Our customers are really impressed, and the Red Dot Award is a fantastic acknowledgment of our commitment to creating a new kind of personalized customer experience in our industry – one that we are confident will optimally meet market requirements,” he adds. The winners will be officially announced in November 2025 on the Red Dot website.

Home of Print offers customers and visitors their own unique experience

Rebranded as the Home of Print, the Print Media Center at the Wiesloch-Walldorf site of HEIDELBERG covers an area of 9,000 m². Each year, some 1,000 personalized presentations take place, with customers usually bringing along their own print jobs so they can thoroughly test the machines based on their specific requirements. No fewer than 120 HEIDELBERG experts are on hand to share their technical expertise and comprehensive application know-how, offering advice and support from the initial preparations through to the follow-up meeting after the presentations. Throughout the year, the company also organizes open house events for German and international customers. These events focus on the key industry trends in packaging, label, and commercial printing. On top of that, HEIDELBERG provides around 100 guided tours of the PMC every year for visitors from brand manufacturers, schools, universities, and related sectors of industry. There are also regular training sessions for the company’s service team. Besides the Print Media Center at the Wiesloch-Walldorf site, the company also operates a global network of further customer demonstration centers in the USA, China, Japan, Indonesia, and Switzerland.

Print Media Center

A new chapter for the PMC – insights from Nick Trabold

Press release: 175 years of HEIDELBERG

About HEIDELBERG
Images
Further information
Important note

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11/04/2025 - Press release

Matthias Hartung, Media Relations

Matthias Hartung
Press Officer – Corporate, Print Systems, and Technology Tel.: +49 (0)6222 82 67174
Email: matthias.hartung@remove-this.heidelberg.com

Design meets print – HEIDELBERG wins Red Dot Award for Home of Print customer experience center

11/04/2025

Heidelberger Druckmaschinen AG (HEIDELBERG) has topped off its anniversary year by winning a renowned Red Dot Award for the Print Media Center (PMC) at its Wiesloch-Walldorf site in Germany, which has been rebranded as the Home of Print. The accolade going to HEIDELBERG is the “Brands & Communication Design 2025” award in the “Retail Design – Showrooms” category. The PMC is the world’s largest, most state-of-the-art customer demonstration and competence center for the printing industry, and its design and equipment set new standards in terms of offering a personalized customer experience. It was this that laid the foundations for winning the award.

Reopening coincides with anniversary year

When HEIDELBERG reopened the PMC as the Home of Print in June 2025 as part of the company’s 175th anniversary celebrations, it invited over 1,500 international guests. Customers visiting the center can see complete end-to-end solutions for packaging, label, and commercial printing in action, and can put these to the test based on their own specific requirements. The HEIDELBERG Prinect workflow software forms the basis for this end-to-end offering. In collaboration with partners such as MK Masterwork, Polar, C.P. Bourg, and Tecnau, HEIDELBERG is demonstrating its credentials as a systems integrator for total solutions. Presentations of all cutting-edge production technologies relating to sheetfed offset, flexo, and digital printing are available, and the Home of Print is designed in line with the company’s growth strategy for its core business.

“With the Home of Print customer experience center, HEIDELBERG has created a unique platform that not only shows our customers the potential of ultramodern printing technologies for their business model, but also reflects the company’s growth strategy,” says Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG. “Our customers are really impressed, and the Red Dot Award is a fantastic acknowledgment of our commitment to creating a new kind of personalized customer experience in our industry – one that we are confident will optimally meet market requirements,” he adds. The winners will be officially announced in November 2025 on the Red Dot website.

Home of Print offers customers and visitors their own unique experience

Rebranded as the Home of Print, the Print Media Center at the Wiesloch-Walldorf site of HEIDELBERG covers an area of 9,000 m². Each year, some 1,000 personalized presentations take place, with customers usually bringing along their own print jobs so they can thoroughly test the machines based on their specific requirements. No fewer than 120 HEIDELBERG experts are on hand to share their technical expertise and comprehensive application know-how, offering advice and support from the initial preparations through to the follow-up meeting after the presentations. Throughout the year, the company also organizes open house events for German and international customers. These events focus on the key industry trends in packaging, label, and commercial printing. On top of that, HEIDELBERG provides around 100 guided tours of the PMC every year for visitors from brand manufacturers, schools, universities, and related sectors of industry. There are also regular training sessions for the company’s service team. Besides the Print Media Center at the Wiesloch-Walldorf site, the company also operates a global network of further customer demonstration centers in the USA, China, Japan, Indonesia, and Switzerland.

Print Media Center

A new chapter for the PMC – insights from Nick Trabold

Press release: 175 years of HEIDELBERG

About HEIDELBERG

Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency.

The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.

Images

Image 1: The result of successful teamwork – HEIDELBERG has won the “Brands & Communication Design 2025” Red Dot Award for its redesigned customer demonstration center at the company’s Wiesloch-Walldorf site.

Image 2: Jürgen Otto, CEO of HEIDELBERG, and Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBRG, at the opening of the Home of Print in June 2025.

Image 3: Reimagined as the Home of Print, the HEIDELBERG Print Media Center showcases the company’s credentials as a collaborative total solution provider and end-to-end systems integrator for packaging, label, and commercial printing.

Image 4: A real eye-catcher, even from the outside – the HEIDELBERG Print Media Center at the company’s Wiesloch-Walldorf site has been rebranded as the Home of Print.

Image 5: A warm welcome – the reception area of the revamped HEIDELBERG Print Media Center has an attractive design.

Image 6: A stadium-like atmosphere – the entrance to the PMC’s presentation area has a futuristic feel.

Image 7: A full house – HEIDELBERG customers are impressed by the Print Media Center in its new guise as the Home of Print.

Further information

Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.

Important note

This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.

Contact

Matthias Hartung

Press Officer – Corporate, Print Systems, and Technology

Tel.: +49 (0)6222 82 67174

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