Heidelberg wallboxes far exceed sales expectations – e-mobility business already profitable

05/11/2021

  • Sales in this area of business double to over € 20 million in FY 2020/21
  • Positive margin despite progressive capacity expansions
  • Additions to product portfolio, regional expansion, and new sales partnerships offer dynamic growth potential
  • Heidelberg Wallbox Home Eco comes out top in tests once again
  • Wallbox business to be transferred to a dedicated subsidiary for faster expansion

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05/11/2021 - Press Release

Based on provisional figures for financial year 2020/21 (April 1, 2020 to March 31, 2021) that are yet to be audited, Heidelberger Druckmaschinen AG (Heidelberg) has far exceeded its own growth predictions in the area of e-mobility. Soaring demand has resulted in sales of over € 20 million – some way above the target of around € 15 million communicated in the fall of 2020, which was already far higher than the figure of around € 10 million for the previous year. Furthermore, despite increased growth investments, Heidelberg has already achieved a positive margin for its electric vehicle charging stations (wallboxes). Since moving into this segment just three years ago on the basis of the technology expertise and innovation know-how available in-house, Heidelberg has increased its market share in German-speaking countries to approximately 20 percent. The company has sold some 45,000 wallboxes to end customers since 2018.

“With its wallboxes, Heidelberg has taken up a leading position in a market that is enjoying rapid growth. Demand for our products is booming, and we’ve significantly exceeded our sales targets for financial year 2020/21. Despite the start-up nature of the business, we’re already in the black. We intend to further increase the value of the Group as a whole by rapidly expanding our e-mobility portfolio,” says Heidelberg CEO Rainer Hundsdörfer.

Planned capacity expansion reflects dynamic growth in demand
Additions to product portfolio, regional expansion, and further sales partnerships consolidate growth
Transfer to dedicated company for faster expansion
Images
Additional details about Heidelberg wallboxes
Further information
Important note

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05/11/2021 - Press Release

Thomas_Fichtl

Thomas Fichtl
Pressesprecher Tel.: +49 (0)6222 82 67123

Robin Karpp
Head of Investor Relations and Group Communications Tel.: +49 (0)6222 82 67120
Fax.: +49 (0)6222 82 67129

Heidelberg wallboxes far exceed sales expectations – e-mobility business already profitable

05/11/2021

Based on provisional figures for financial year 2020/21 (April 1, 2020 to March 31, 2021) that are yet to be audited, Heidelberger Druckmaschinen AG (Heidelberg) has far exceeded its own growth predictions in the area of e-mobility. Soaring demand has resulted in sales of over € 20 million – some way above the target of around € 15 million communicated in the fall of 2020, which was already far higher than the figure of around € 10 million for the previous year. Furthermore, despite increased growth investments, Heidelberg has already achieved a positive margin for its electric vehicle charging stations (wallboxes). Since moving into this segment just three years ago on the basis of the technology expertise and innovation know-how available in-house, Heidelberg has increased its market share in German-speaking countries to approximately 20 percent. The company has sold some 45,000 wallboxes to end customers since 2018.

“With its wallboxes, Heidelberg has taken up a leading position in a market that is enjoying rapid growth. Demand for our products is booming, and we’ve significantly exceeded our sales targets for financial year 2020/21. Despite the start-up nature of the business, we’re already in the black. We intend to further increase the value of the Group as a whole by rapidly expanding our e-mobility portfolio,” says Heidelberg CEO Rainer Hundsdörfer.

Planned capacity expansion reflects dynamic growth in demand

Heidelberg is expecting this momentum to continue in financial year 2021/22, and industry experts are predicting growth rates exceeding 20 percent. Accordingly, the company is further expanding its production capacities at Heidelberg headquarters in Wiesloch-Walldorf. Having just commissioned the second production line, the target is to achieve a further doubling of capacity by the end of the year. With wallboxes currently being manufactured around the clock in three shifts, there are also plans to increase the number of staff working in this area from the current level of 100.

Additions to product portfolio, regional expansion, and further sales partnerships consolidate growth

Future growth is based on continuously adding to the product portfolio, but also on the planned regional expansion – in Europe to start with and on other continents at some point down the line. The company has also significantly increased the number of sales platforms being used. In addition to highly successful online sales through companies such as Amazon, products have also been available from retail outlets since April, and partnerships with energy suppliers such as E.ON are also having an increasingly positive impact.

As for adding to the product portfolio, the company has just announced the launch of the Heidelberg Combox system for web-based control of charging processes. This product innovation was showcased along with the entire e-mobility portfolio at the virtual Hannover Messe from April 12 to 16, 2021 (see also press release dated April 8, 2021). Customers appreciate the high quality, reliability, and robustness of Heidelberg wallboxes, and also their simple and versatile operation. Based on these criteria, the charging stations have already obtained top marks in various product comparisons, such as the latest comparative test of online magazine EFAHRER. Having already come out top in the 2019 test of German automobile association ADAC with a 1.1 (very good) rating, the Heidelberg Wallbox Home Eco unit once again led the field in the EFAHRER test on home charging stations for electric cars. The magazine’s assessment was as follows: “The Heidelberg Home Eco sets new standards when it comes to price and performance. Safe and easy to use, it ensures reliable charging up to 11 kW. The Home Eco benefits from high-quality workmanship and also impresses with its affordable price tag. To sum up, anyone who is looking for a safe and reliable 11 kW wallbox that is kind on the wallet need look no further than the Home Eco from Heidelberg.”

Transfer to dedicated company for faster expansion

Especially in view of the planned expansion and the capacity increases referred to above, Heidelberg is currently looking into numerous options for future cooperation, expansion, and financing. Spinning off wallbox business to a dedicated limited liability company (GmbH) is therefore the next logical step.

As Hundsdörfer explains: “We’re separating our wallbox activities from our core business to ensure they can develop even faster and more flexibly. We’re also open to working with strategic partners who offer complementary products. The move into e-mobility and wallboxes has become a real success story for us.”

Images

Figure 1: The company continues to expand its wallbox production capacity at Heidelberg's headquarters in Wiesloch-Walldorf.

Figure 2: Around 45,000 Heidelberg wallboxes have already been sold to end customers since 2018.

Additional details about Heidelberg wallboxes

Internet: wallbox.heidelberg.com

E-mail: wallbox@heidelberg.com

Wallbox hotline: +49 6222-82-2266

Further information

Image material and additional information about the company are available in the Press lounge and the Media library of Heidelberger Druckmaschinen AG at www.heidelberg.com.

Heidelberg IR now on Twitter:
Link to the IR Twitter channel: twitter.com/Heidelberg_IR
On Twitter under the name: @Heidelberg_IR

Important note

This press release contains forward-looking statements based on assumptions and estimations by the Management Board of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the Management Board is of the opinion that those assumptions and estimations are realistic, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the macro-economic situation, in the exchange rates, in the interest rates, and in the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft gives no warranty and does not assume liability for any damages in case the future development and the projected results do not correspond with the forward-looking statements contained in this press release.

Contact

Thomas Fichtl

Pressesprecher

Tel.: +49 (0)6222 82 67123

Robin Karpp

Head of Investor Relations and Group Communications

Tel.: +49 (0)6222 82 67120

Tel.: +49 (0)6222 82 67129

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