03/25/2026
Latin America is increasingly coming into focus as a growth region for the printing and packaging industry, alongside markets in Asia. With a population of around 670 million, the region is home to approximately eight percent of the world’s population, half of whom live in Mexico and Brazil alone—the two largest and most dynamic economies in the region. With projected gross domestic product (GDP) growth of around two and three percent, respectively, over the next few years, these countries are demonstrating stable economic development. Increasing prosperity, combined with a more urban lifestyle, is also driving up demand for printed packaging solutions. Growing consumer environmental awareness, government regulation, and industry initiatives are further fueling the trend toward more sustainable packaging made from cardboard or paper. Market analyses for the printing industry confirm that printed packaging will continue to grow on average by just under four percent across all segments through 2029. Industries such as food and beverages, pharmaceuticals, cosmetics, and e-commerce are driving demand for printed packaging and labels. This increases the requirements for highly automated, integrated, and efficient print production. Consequently, print shops in the region are increasingly turning to automated solutions and integrated systems for the entire value chain, thereby driving up demand for these solutions. Heidelberger Druckmaschinen AG (HEIDELBERG) provides such systems as a total solution provider and system integrator, further supporting this development. The company is already the market leader in the region’s key countries, with a market share of well over 50 percent in sheetfed offset printing presses.
“Latin America is a strategic growth region for HEIDELBERG, where we intend to further expand our already strong position. To this end, we will significantly strengthen our presence, particularly in Mexico and Brazil, and invest heavily in sales and service,” said Dr. David Schmedding, Executive Board Member for Technology & Sales at HEIDELBERG. “Demand for integrated production environments is rising and print shops are increasingly seeking comprehensive solutions from a single source. This is precisely where we come in as a system integrator with our end-to-end portfolio. Our goal is to support our customers along the entire value chain in packaging, label, and commercial printing, thereby further enhancing their competitiveness.”
HEIDELBERG as a system integrator for end-to-end solutions
Together with its subsidiary Gallus, HEIDELBERG offers an integrated portfolio for end-to-end production in packaging, label, and commercial printing. This includes offset, flexo, and digital printing systems, complemented by finishing, workflow software, consumables, and service. HEIDELBERG is represented in Brazil and Mexico with its own subsidiaries and over 200 sales and service employees, as well as through dealer organizations in other Latin American countries.
Taken together, HEIDELBERG supports its customers in the region with the industry’s most comprehensive sales and service network, in which the company continues to invest as the market grows. This comprehensive expertise enables customers to streamline their production processes and respond flexibly to the demands of growing packaging markets.
HEIDELBERG showcases hybrid solutions at Expoprint (Brazil) and Expográfica (Mexico) trade shows
By participating in Expoprint & Converflexo Latin America 2026 in Brazil and, in early May, at Expográfica in Mexico, HEIDELBERG underscores its leading role as a full-service provider and system integrator for printing technologies in the region. Expoprint, featuring more than 1,000 international brands and exhibitors, will take place from March 24 to 28 in São Paulo and expects more than 50,000 trade visitors. Under the motto “Bringing great stories to life,” visitors to the HEIDELBERG booth (Pavilion AZUL | Booth C-10-155) can see for themselves just how powerful and automated a Speedmaster XL 106 from the Peak Performance Generation is. They will also see the advantages of the Versafire LV digital printing system and gain an overview of the company’s entire service and lifecycle offerings. Both machines are integrated into a seamless Prinect workflow. In addition, the company will present its offerings for finishing in packaging and commercial printing, as well as for hybrid label printing in collaboration with Gallus.
At Expográfica, which features more than 250 exhibitors and takes place May 6–9 in Guadalajara, HEIDELBERG (Booth 1634) will present itself alongside finishing specialist Marbach Group as a system integrator for packaging printing. The focus of the trade show presentation is a Promatrix 106 CSB from HEIDELBERG partner MK Masterwork for the highly automated embossing and die-cutting of folding cartons.
“HEIDELBERG’s presence at both events underscores the great importance of the entire region for HEIDELBERG. We have also noted that interest in both trade shows is particularly high this time around from other Latin American markets as well. We therefore anticipate well over 60,000 visitors in total at our booths at Expoprint and Expografica in Brazil and Mexico. The events also coincide with a phase in which the Mercosur trade agreement with the EU is opening up additional opportunities for growth and international networking,” Schmedding continued.
Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for more than 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency. The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.
Image 1: The HEIDELBERG booth on the first day of Expoprint & Converflexo Latin America 2026 in Sao Paulo. By participating in this leading industry event in Brazil, HEIDELBERG is underscoring its role as a total solution provider and system integrator for printing technologies in the region.
Image 2: Full house: At Expoprint in Brazil, a Speedmaster XL 106 from the Peak Performance generation with Prinect integration is the focus of HEIDELBERG's trade fair presentation. Solid growth in gross domestic product in the region is also driving demand for printed packaging and labels.
Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.
This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.
Matthias Hartung
Press Officer – Corporate, Print Systems, and Technology
Tel.: +49 (0)6222 82 67174
Email: matthias.hartung@heidelberg.com
03/25/2026
Latin America is increasingly coming into focus as a growth region for the printing and packaging industry, alongside markets in Asia. With a population of around 670 million, the region is home to approximately eight percent of the world’s population, half of whom live in Mexico and Brazil alone—the two largest and most dynamic economies in the region. With projected gross domestic product (GDP) growth of around two and three percent, respectively, over the next few years, these countries are demonstrating stable economic development. Increasing prosperity, combined with a more urban lifestyle, is also driving up demand for printed packaging solutions. Growing consumer environmental awareness, government regulation, and industry initiatives are further fueling the trend toward more sustainable packaging made from cardboard or paper. Market analyses for the printing industry confirm that printed packaging will continue to grow on average by just under four percent across all segments through 2029. Industries such as food and beverages, pharmaceuticals, cosmetics, and e-commerce are driving demand for printed packaging and labels. This increases the requirements for highly automated, integrated, and efficient print production. Consequently, print shops in the region are increasingly turning to automated solutions and integrated systems for the entire value chain, thereby driving up demand for these solutions. Heidelberger Druckmaschinen AG (HEIDELBERG) provides such systems as a total solution provider and system integrator, further supporting this development. The company is already the market leader in the region’s key countries, with a market share of well over 50 percent in sheetfed offset printing presses.
“Latin America is a strategic growth region for HEIDELBERG, where we intend to further expand our already strong position. To this end, we will significantly strengthen our presence, particularly in Mexico and Brazil, and invest heavily in sales and service,” said Dr. David Schmedding, Executive Board Member for Technology & Sales at HEIDELBERG. “Demand for integrated production environments is rising and print shops are increasingly seeking comprehensive solutions from a single source. This is precisely where we come in as a system integrator with our end-to-end portfolio. Our goal is to support our customers along the entire value chain in packaging, label, and commercial printing, thereby further enhancing their competitiveness.”
HEIDELBERG as a system integrator for end-to-end solutions
Together with its subsidiary Gallus, HEIDELBERG offers an integrated portfolio for end-to-end production in packaging, label, and commercial printing. This includes offset, flexo, and digital printing systems, complemented by finishing, workflow software, consumables, and service. HEIDELBERG is represented in Brazil and Mexico with its own subsidiaries and over 200 sales and service employees, as well as through dealer organizations in other Latin American countries.
Taken together, HEIDELBERG supports its customers in the region with the industry’s most comprehensive sales and service network, in which the company continues to invest as the market grows. This comprehensive expertise enables customers to streamline their production processes and respond flexibly to the demands of growing packaging markets.
HEIDELBERG showcases hybrid solutions at Expoprint (Brazil) and Expográfica (Mexico) trade shows
By participating in Expoprint & Converflexo Latin America 2026 in Brazil and, in early May, at Expográfica in Mexico, HEIDELBERG underscores its leading role as a full-service provider and system integrator for printing technologies in the region. Expoprint, featuring more than 1,000 international brands and exhibitors, will take place from March 24 to 28 in São Paulo and expects more than 50,000 trade visitors. Under the motto “Bringing great stories to life,” visitors to the HEIDELBERG booth (Pavilion AZUL | Booth C-10-155) can see for themselves just how powerful and automated a Speedmaster XL 106 from the Peak Performance Generation is. They will also see the advantages of the Versafire LV digital printing system and gain an overview of the company’s entire service and lifecycle offerings. Both machines are integrated into a seamless Prinect workflow. In addition, the company will present its offerings for finishing in packaging and commercial printing, as well as for hybrid label printing in collaboration with Gallus.
At Expográfica, which features more than 250 exhibitors and takes place May 6–9 in Guadalajara, HEIDELBERG (Booth 1634) will present itself alongside finishing specialist Marbach Group as a system integrator for packaging printing. The focus of the trade show presentation is a Promatrix 106 CSB from HEIDELBERG partner MK Masterwork for the highly automated embossing and die-cutting of folding cartons.
“HEIDELBERG’s presence at both events underscores the great importance of the entire region for HEIDELBERG. We have also noted that interest in both trade shows is particularly high this time around from other Latin American markets as well. We therefore anticipate well over 60,000 visitors in total at our booths at Expoprint and Expografica in Brazil and Mexico. The events also coincide with a phase in which the Mercosur trade agreement with the EU is opening up additional opportunities for growth and international networking,” Schmedding continued.
Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for more than 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency. The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.
Image 1: The HEIDELBERG booth on the first day of Expoprint & Converflexo Latin America 2026 in Sao Paulo. By participating in this leading industry event in Brazil, HEIDELBERG is underscoring its role as a total solution provider and system integrator for printing technologies in the region.
Image 2: Full house: At Expoprint in Brazil, a Speedmaster XL 106 from the Peak Performance generation with Prinect integration is the focus of HEIDELBERG's trade fair presentation. Solid growth in gross domestic product in the region is also driving demand for printed packaging and labels.
Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.
This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.
Press Officer – Corporate, Print Systems, and Technology
Tel.: +49 (0)6222 82 67174
