In the following, we will describe the types of information we may collect from you or that you may provide when you visit our Website or use the App, and our practices for collecting, using, maintaining and protecting that information.

The information we collect from you depends on how you use our Services. This Statement applies to information we collect on the Services, in email, text and other electronic messaging between you and the Services, when you interact with our advertising and applications on third-party websites and services (if those applications or advertising include links to this Statement), or upon entering into a contractual agreement with us.

We collect several types of information from and about users of our Services, including information by which you may be personally identified, such as name, postal address, email address or telephone number, information about your company and your role within your company, your payment information, information about your orders and purchases, and information you include in your communications to us. We collect information in several different ways. The first way we collect information is if you directly provide it to us. This includes information that you provide by filling in forms on our Services, including information provided at the time of registering to use our Services, subscribing to our services, posting material, requesting further services, or through details of transactions you carry out through our Services and for the fulfillment of your orders.

We also collect data through automatic data collection technologies. As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns. These include details of your visits to our Website such as traffic data, date and duration of your visit to the Website or App session, the web pages viewed or App features used, location data, logs, information about your device and internet connection, including IP address and mobile device identifiers, operating system and browser type and other communication data and the resources that you access and use on the Website.

We use your information, including your personal information, for the following purposes:

Service Provisioning/Transactional Purposes:

• To provide our Website, App, and Services to you.
• To communicate with you about your use of our Services; to fulfill your requests and orders, to respond to your inquiries, and for other customer service purposes.
• To tailor the content and information that we may send or display to you, to provide access to content you have signed up for, to provide personalized help and instructions, and to otherwise personalize your experiences while using the Sites or the Services.

Marketing Communications: In accordance with applicable laws, we may use your information:

• To send you marketing communications about our products and services.
• To send you news, newsletters, and event information.
• To send you marketing communications about products and services of other entities that we think may be of interest to you.

Advertising:

• To assist us in determining relevant advertising content and media to display, whether on the Services or on non-affiliated websites and media.
• To evaluate the success of our advertising campaigns (including our online and offline advertising campaigns).
• To create Custom Audiences and lookalike audiences for our own advertising.
• See also the Ad Networks section discussed below for information about our own online advertising.

Site and Product Improvement/Research:

• To better understand how users access and use our Services, both on an aggregated and individualized basis. For example, we will evaluate which features of our Services are more (or least) used by users, and we will use this information to update or add new features to our Services. We may also use feedback provided by users to update our Services or develop new offerings.
• To administer surveys and questionnaires, such as to evaluate user engagement, for market research, or user satisfaction purposes.
• To create aggregated, anonymized, pseudonymized or de-identified data sets. We may use such data sets for research, product and services improvement and development, marketing, advertising, trend analysis and other purposes.

Legal and Other Purposes:

• To comply with legal obligations and act in accordance with legal authorizations, as part of our general business operations, and for other business administration purposes, including to comply with our legal and regulatory requirements, authenticating your identity, maintaining user records, to monitor your compliance with your agreements with us, to collect debts owed to us, to safeguard our business interests, and to manage or transfer our assets or liabilities, for example in the case of an acquisition, disposition, merger or ‎‎reorganization, as described below.
• Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or property, or violations of this Policy, any agreement you have entered into with us, including any applicable terms of use.
• To comply with the law, a judicial proceeding, court order, law enforcement request, or other legal process, such as in response to a subpoena, or to establish, exercise or defend our rights in court or a similar proceeding.
• For other purposes we may inform you about from time to time, including the purposes described in the “Further information on data processing when using various services can be found here” section of our parent company’s (Heidelberger Druckmaschinen AG) Global Privacy Statement . Where required by applicable laws and regulations, we will obtain your consent if we wish to use your personal information for purposes requiring such consent.

Cookies are small text files that are automatically created by your browser and stored on your device (laptop, tablet, smartphone, etc.) when you visit our Website. Information in connection with the specific terminal device used is stored in the cookie, however this does not mean that we can obtain direct knowledge of your identity as a result.

We use cookies, tracking tools, targeting methods, social media plug-ins, and other technologies for our Website and applications that enable us to make visiting our web pages more attractive, prevent cases of misuse, e.g. in the context of our eShop, and facilitate the use of certain functions. Exactly which procedures are involved and how your data is used for this purpose is explained below in the information on the respective service.

You are not required to accept any cookie while browsing our Website. If you prefer to limit or disable cookies, you can configure your internet browser to reject cookies or warn you before accepting them. You can make some web beacons unusable by disabling cookies. In this case, however, the functionality of the website will be severely limited. You may revoke your consent to the processing of your data and the use of cookies, at any time with effect for the future. You will find the link for opting out from marketing and statistics cookies by moving your mouse over here and for adjusting your settings by moving your mouse over here.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device’s hard drive, clear GIFs are embedded invisibly on web or mobile application pages. We may use clear GIFs (aka web beacons, web bugs or pixel tags), in connection with our Services to, among other things, track the activities of Services users, help us manage content, and compile statistics about usage of our Services. We and our service providers also use clear GIFs in HTML emails to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services’ performance and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

Ad Networks. We use network advertisers to serve advertisements on unaffiliated websites and other media (e.g., social networking platforms). This enables us and these network advertisers to target advertisements to you for products and services in which you might be interested. Ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These cookies and other technologies are governed by each entity's specific privacy policy, not this one. We may provide these parties with information, including personal information, about you.

We may disclose certain information (such as your email address) to ad networks such as Google (to opt-out of Google Analytics Audiences and other Google advertising, go here)—so that we can better target ads and content to you and others with similar interests on other websites or media (“Custom Audiences”). We may also work with other ad networks and marketing platforms that enable us and other participants to target ads to Custom Audiences submitted by us and others. You may also control how Google and other ad networks display certain ads to you, as explained further in their respective privacy policies or by using the opt-outs described below.

Users may opt out of many ad networks. For example, you may go to the Digital Advertising Alliance ("DAA") Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative ("NAI") Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members. App users may also download the AppChoices tool to manage interest-based advertising on their mobile device.

Opting out from one or more companies listed on the DAA Consumer Choice Page, the NAI Consumer Opt-Out Page, or the AppChoices tool will opt you out from those companies' delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Services, or on other websites or online media. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA's website at www.aboutads.info or the NAI's website at www.networkadvertising.org.

We may share your information, including personal information, as follows:

• Service Providers. We disclose the information we collect from you to service providers, contractors or agents who perform functions on our behalf. These service providers include our hosting providers and payment processors.
• Affiliates. We disclose the information we collect from you to our affiliates or subsidiaries.

We also disclose information in the following circumstances:

• Business Transfers. If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other organization. As part of the business transfer process, we may share certain of your personal information with lenders, auditors, and third-party advisors, including attorneys and consultants.
• In Response to Legal Process. We disclose your information to comply with the law, a judicial proceeding, court order, law enforcement request, or other legal process, such as in response to a subpoena or to establish, exercise or defend our rights in court or a similar proceeding.
• To Protect Us and Others. We disclose your information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of any agreements you have entered into with us, any applicable terms of use, or this Statement, or as evidence in litigation in which we are involved.
• Aggregate and De-Identified Information. We share aggregate, anonymized, pseudonymized, or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

We have implemented reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

You should take steps to protect against unauthorized access to your password, phone, and device by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.