03/31/2026
Heidelberger Druckmaschinen AG (HEIDELBERG) draws a very positive conclusion from its participation in Expoprint & Converflexo Latin America 2026, which took place from March 24 to 28 in São Paulo, Brazil. With an order volume of over 30 million euros generated at the trade show, the event’s success exceeded expectations. Overall, order intake in the region—and particularly in Brazil—continues to rise, offering significant growth potential for the company.
Packaging Industry as an Investment Driver
Nearly 80 percent of the deals closed were with customers from Brazil alone. In addition, printing companies from Argentina, Chile, Paraguay, and Uruguay also demonstrated a willingness to invest. A key growth driver in Brazil, as well as across the entire Latin American region, is packaging printing, with demand continuously fueled by rising prosperity, urbanization, and the trend toward more sustainable, paper-based solutions. Printing companies’ increasing demands for automated, integrated, and efficient production processes resulted in numerous orders for the HEIDELBERG end-to-end solutions. The company recorded encouraging demand across its entire portfolio, with particular interest in the Speedmaster XL 106 of the Peak Performance Generation and the “Global Bestseller” Speedmaster CX 104. In addition, there were numerous orders for the post-press systems from system partner MK Masterwork (Promatrix and Easymatrix) in the packaging sector, as well as several Versafire digital printing systems with accompanying lifecycle and service contracts. Automated production systems and integrated workflows in particular met with a great response and underscore the strong position of HEIDELBERG as a system integrator in the industry -a clear indicator of the rising demand for industrial and automated end-to-end solutions.
Expoprint is a milestone for HEIDELBERG on the path to further growth in the region
Expoprint, which, with nearly 50,000 visitors, ranks among the most significant events in the printing and packaging industry on the Latin American continent, offered HEIDELBERG an ideal platform to further tap into the growth region of Latin America.
“Latin America is a strategic growth region for HEIDELBERG, and we are actively tapping into its potential. Expoprint has impressively demonstrated the high level of trust our customers place in our integrated end-to-end solutions,” says Dr. David Schmedding, Chief Technology and Sales Officer at HEIDELBERG. “We will continue to expand our presence in Brazil and the region to provide optimal support to customers across the entire value chain.”
With a hybrid end-to-end portfolio of offset, flexo, and digital printing systems, as well as a strong sales and service network - over 200 employees in Brazil and Mexico - HEIDELBERG sees itself as optimally positioned to participate in the promising market growth.
Positive Signal for the coming events
With its strong showing at Expoprint, HEIDELBERG is making a significant statement in the Latin American market. The next presentation will follow in May at Expográfica in Mexico, where the company - as a packaging system integrator, together with its partner the Marbach Group - will once again showcase integrated solutions for packaging printing.
Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for more than 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency. The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.
Image 1: Expoprint, which, with nearly 50,000 visitors, ranks among the most important events in the printing and packaging industry on the Latin American continent, provided HEIDELBERG with an ideal platform to further tap into the strategically important growth region of Latin America.
Image 2: HEIDELBERG achieved strong results at the recently concluded Expoprint trade show in Brazil, with over 30 million euros in new orders.
Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.
This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.
Matthias Hartung
Press Officer – Corporate, Print Systems, and Technology
Tel.: +49 (0)6222 82 67174
Email: matthias.hartung@heidelberg.com
03/31/2026
Heidelberger Druckmaschinen AG (HEIDELBERG) draws a very positive conclusion from its participation in Expoprint & Converflexo Latin America 2026, which took place from March 24 to 28 in São Paulo, Brazil. With an order volume of over 30 million euros generated at the trade show, the event’s success exceeded expectations. Overall, order intake in the region—and particularly in Brazil—continues to rise, offering significant growth potential for the company.
Packaging Industry as an Investment Driver
Nearly 80 percent of the deals closed were with customers from Brazil alone. In addition, printing companies from Argentina, Chile, Paraguay, and Uruguay also demonstrated a willingness to invest. A key growth driver in Brazil, as well as across the entire Latin American region, is packaging printing, with demand continuously fueled by rising prosperity, urbanization, and the trend toward more sustainable, paper-based solutions. Printing companies’ increasing demands for automated, integrated, and efficient production processes resulted in numerous orders for the HEIDELBERG end-to-end solutions. The company recorded encouraging demand across its entire portfolio, with particular interest in the Speedmaster XL 106 of the Peak Performance Generation and the “Global Bestseller” Speedmaster CX 104. In addition, there were numerous orders for the post-press systems from system partner MK Masterwork (Promatrix and Easymatrix) in the packaging sector, as well as several Versafire digital printing systems with accompanying lifecycle and service contracts. Automated production systems and integrated workflows in particular met with a great response and underscore the strong position of HEIDELBERG as a system integrator in the industry -a clear indicator of the rising demand for industrial and automated end-to-end solutions.
Expoprint is a milestone for HEIDELBERG on the path to further growth in the region
Expoprint, which, with nearly 50,000 visitors, ranks among the most significant events in the printing and packaging industry on the Latin American continent, offered HEIDELBERG an ideal platform to further tap into the growth region of Latin America.
“Latin America is a strategic growth region for HEIDELBERG, and we are actively tapping into its potential. Expoprint has impressively demonstrated the high level of trust our customers place in our integrated end-to-end solutions,” says Dr. David Schmedding, Chief Technology and Sales Officer at HEIDELBERG. “We will continue to expand our presence in Brazil and the region to provide optimal support to customers across the entire value chain.”
With a hybrid end-to-end portfolio of offset, flexo, and digital printing systems, as well as a strong sales and service network - over 200 employees in Brazil and Mexico - HEIDELBERG sees itself as optimally positioned to participate in the promising market growth.
Positive Signal for the coming events
With its strong showing at Expoprint, HEIDELBERG is making a significant statement in the Latin American market. The next presentation will follow in May at Expográfica in Mexico, where the company - as a packaging system integrator, together with its partner the Marbach Group - will once again showcase integrated solutions for packaging printing.
Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for more than 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency. The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.
Image 1: Expoprint, which, with nearly 50,000 visitors, ranks among the most important events in the printing and packaging industry on the Latin American continent, provided HEIDELBERG with an ideal platform to further tap into the strategically important growth region of Latin America.
Image 2: HEIDELBERG achieved strong results at the recently concluded Expoprint trade show in Brazil, with over 30 million euros in new orders.
Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.
This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.
Press Officer – Corporate, Print Systems, and Technology
Tel.: +49 (0)6222 82 67174
