10/16/2025
Ten in one go – Shengda Printing Technology in China is placing a follow-up order for ten further Jetfire 50 industrial inkjet systems from HEIDELBERG. From left: Cui Wen Feng, owner of Shengda Printing Technology, Dr. David Schmedding, Chief Technology and Sales Officer at HEIDELBERG, and Benny Huang, Region Head of Greater China at HEIDELBERG.
Shengda Printing Technology is China’s largest web-to-print company: More than 95 percent of Shengda’s orders come through the Internet, with a daily capacity of 80,000 orders. A few months ago, it also became the first Chinese user of a Jetfire 50 industrial inkjet system from Heidelberger Druckmaschinen AG (HEIDELBERG). Since it started operating in June 2025, Shengda has already produced over 10 million prints.
Shengda is continuously forging ahead with its digital transformation and increasingly focusing on digital printing. Following its very positive initial experiences with a Jetfire 50 from HEIDELBERG, the company has now invested in a total of ten further inkjet systems of this type, which will be installed at several sites in China in the coming months, the first two of the new order already in December.
This marks another milestone in Shengda’s strategic approach, which is geared toward the efficient mass production of digitally printed short runs. In addition to digital printing systems for the short run production, Shengda produces a large proportion of its orders still using sheetfed offset printing. Therefore the company has a total of around 200 printing units from HEIDELBERG in use, covering both large and medium formats.
HEIDELBERG impresses with its digital ecosystem
The decision to place the sizable follow-up order was made following intensive testing and comparisons with other technologies available on the market. Shengda was won over by the comprehensive digital ecosystem of HEIDELBERG, especially the superior color quality, the high printing stability, and the excellent system availability associated with the HEIDELBERG service promise. The HEIDELBERG global service network provides 24/7 rapid response; even in the event of unexpected equipment issues, it can minimize production downtime through immediate technical support and spare parts supply, building a solid foundation for the company's continuous production.
Another advantage is that the Jetfire 50 systems enable a significant reduction in personnel costs and therefore improve operating efficiency. Using Jetfire technology means Shengda requires between two and three fewer operators per shift. The Jetfire systems are a key part of the fully automated production lines for digital printing, which are fed directly with web-to-print jobs using the Prinect workflow and the JDF Import function. For example, Shengda now has a low-cost digital solution for producing short runs that involve high quality and/or customized covers combined with identical inside pages – all in a single pass. “The Jetfire systems’ level of automation and performance is impressive and perfectly matches our vision of a digital future,” says Cui Wen Feng, owner of Shengda Printing Technology. “In the medium term, we are planning to install between 20 and 30 digital production lines. Investing in the Jetfire systems marks a key step toward this goal,” he adds. Shengda has already invested over 300 million renminbi in digital printing technology to date. It prints around six million A4 pages every month and has the potential to produce up to eight million.
“Shengda’s investment emphasizes the strength of our industrial digital printing solutions and the relevance of Jetfire technology for the global market,” says Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG. “It also confirms the success of our growth strategy for our core business,” he continues. According to market assessments, the global digital printing market that is accessible to HEIDELBERG, including service and consumables, will increase from the current level of around 5 billion euros to 7.5 billion euros by 2029. With this in mind, HEIDELBERG has expanded its portfolio in both the inkjet and toner segments. This will substantially boost the company’s sales of digital printing solutions.
HEIDELBERG launches configurator for hybrid printing production
HEIDELBERG now offers interested parties the opportunity to gain a quick insight into the world of hybrid print production on its website using a configuration tool based on their order structure. After entering the print run and number of jobs, interested parties receive a recommendation on which combination of digital and offset solutions best suits their requirements. All options can be compared at a glance.
Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency.
The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.
Image: Ten in one go – Shengda Printing Technology in China is placing a follow-up order for ten further Jetfire 50 industrial inkjet systems from HEIDELBERG. From left: Cui Wen Feng, owner of Shengda Printing Technology, Dr. David Schmedding, Chief Technology and Sales Officer at HEIDELBERG, and Benny Huang, Region Head of Greater China at HEIDELBERG.
Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.
This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.
Matthias Hartung
Press Officer – Corporate, Print Systems, and Technology
Tel.: +49 (0)6222 82 67174
Email: matthias.hartung@heidelberg.com
10/16/2025
Shengda Printing Technology is China’s largest web-to-print company: More than 95 percent of Shengda’s orders come through the Internet, with a daily capacity of 80,000 orders. A few months ago, it also became the first Chinese user of a Jetfire 50 industrial inkjet system from Heidelberger Druckmaschinen AG (HEIDELBERG). Since it started operating in June 2025, Shengda has already produced over 10 million prints.
Shengda is continuously forging ahead with its digital transformation and increasingly focusing on digital printing. Following its very positive initial experiences with a Jetfire 50 from HEIDELBERG, the company has now invested in a total of ten further inkjet systems of this type, which will be installed at several sites in China in the coming months, the first two of the new order already in December.
This marks another milestone in Shengda’s strategic approach, which is geared toward the efficient mass production of digitally printed short runs. In addition to digital printing systems for the short run production, Shengda produces a large proportion of its orders still using sheetfed offset printing. Therefore the company has a total of around 200 printing units from HEIDELBERG in use, covering both large and medium formats.
HEIDELBERG impresses with its digital ecosystem
The decision to place the sizable follow-up order was made following intensive testing and comparisons with other technologies available on the market. Shengda was won over by the comprehensive digital ecosystem of HEIDELBERG, especially the superior color quality, the high printing stability, and the excellent system availability associated with the HEIDELBERG service promise. The HEIDELBERG global service network provides 24/7 rapid response; even in the event of unexpected equipment issues, it can minimize production downtime through immediate technical support and spare parts supply, building a solid foundation for the company's continuous production.
Another advantage is that the Jetfire 50 systems enable a significant reduction in personnel costs and therefore improve operating efficiency. Using Jetfire technology means Shengda requires between two and three fewer operators per shift. The Jetfire systems are a key part of the fully automated production lines for digital printing, which are fed directly with web-to-print jobs using the Prinect workflow and the JDF Import function. For example, Shengda now has a low-cost digital solution for producing short runs that involve high quality and/or customized covers combined with identical inside pages – all in a single pass. “The Jetfire systems’ level of automation and performance is impressive and perfectly matches our vision of a digital future,” says Cui Wen Feng, owner of Shengda Printing Technology. “In the medium term, we are planning to install between 20 and 30 digital production lines. Investing in the Jetfire systems marks a key step toward this goal,” he adds. Shengda has already invested over 300 million renminbi in digital printing technology to date. It prints around six million A4 pages every month and has the potential to produce up to eight million.
“Shengda’s investment emphasizes the strength of our industrial digital printing solutions and the relevance of Jetfire technology for the global market,” says Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG. “It also confirms the success of our growth strategy for our core business,” he continues. According to market assessments, the global digital printing market that is accessible to HEIDELBERG, including service and consumables, will increase from the current level of around 5 billion euros to 7.5 billion euros by 2029. With this in mind, HEIDELBERG has expanded its portfolio in both the inkjet and toner segments. This will substantially boost the company’s sales of digital printing solutions.
HEIDELBERG launches configurator for hybrid printing production
HEIDELBERG now offers interested parties the opportunity to gain a quick insight into the world of hybrid print production on its website using a configuration tool based on their order structure. After entering the print run and number of jobs, interested parties receive a recommendation on which combination of digital and offset solutions best suits their requirements. All options can be compared at a glance.
Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology company that has been standing for innovation, quality, and reliability in mechanical engineering worldwide for 175 years. With a clear focus on growth and as a total solution provider, HEIDELBERG is driving further development in the core areas of packaging and digital printing, software solutions, and lifecycle business with service and consumables so that customers can achieve maximum productivity and efficiency.
The company is also focusing on expanding into new business areas such as high-precision plant engineering with integrated control systems, automation technology, robotics, and the growing green technologies sector. With its strong international presence in approximately 170 countries, the creative power and expertise of its roughly 9,500 employees, its own production facilities in Europe, China, and the USA, and one of the largest global sales and service networks, the company is ideally positioned for future growth.
Image: Ten in one go – Shengda Printing Technology in China is placing a follow-up order for ten further Jetfire 50 industrial inkjet systems from HEIDELBERG. From left: Cui Wen Feng, owner of Shengda Printing Technology, Dr. David Schmedding, Chief Technology and Sales Officer at HEIDELBERG, and Benny Huang, Region Head of Greater China at HEIDELBERG.
Image material, and further information about the company are available in the Investor Relations and Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.
This release contains forward-looking statements based on assumptions and estimates by the management of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the management is of the opinion that these assumptions and estimates are accurate, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the overall economic situation, in exchange and interest rates, and within the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft provides no guarantee and assumes no liability for future developments and results deviating from the assumptions and estimates made in this press release.
Press Officer – Corporate, Print Systems, and Technology
Tel.: +49 (0)6222 82 67174
