02/18/2020
colordruck Baiersbronn, a packaging service provider operating throughout Europe, is an all-rounder known for its very high quality standards. Right from an early stage, the company started to build itself a new business model based around digital printing and counts among their customers industrial and commercial enterprises in the food, confectionery, beverage, pharmaceutical, cosmetic and non-food sectors. It has collaborated with Heidelberger Druckmaschinen AG (Heidelberg) on numerous projects, giving rise to a decades-long partnership. Therefore, colordruck Baiersbronn was also one of the first field testers of customized digital packaging production using the Heidelberg Primefire 106. With almost all criteria successfully met and the Primefire 106 fully adapted to colordruck Baiersbronn’s web-to-pack portal, the field test was successfully completed at the end of 2019.
“Through the consistent development of a digital business model, we were also able to further optimize our processes and make them fit for the future. Heidelberg provided outstanding support as a partner in incorporating the Primefire 106 into our workflow. Wanting to offer our discerning customers new business ideas in digital packaging printing meant that our requirements for the digital printing press were very high,” says Martin Bruttel, Managing Director of colordruck Baiersbronn, in describing the initial phase. “Working with the team from Heidelberg, we have now met these requirements and are more than happy with the results for our customers.”
In addition to digital printing, the company also produces premium packagings using offset printing on four of the most recent generation of highly automated Speedmaster presses. Shorter runs are increasingly being transferred to digital printing to free up capacities in offset. colordruck Baiersbronn offers its customers systematic solutions for adapting spot colors in offset and digital printing. “The integration of digital printing allowed us to gain a lot of flexibility and optimize our efficiency in all run lengths. Digital printing is setting new standards in color fidelity across the entire run,” says Managing Director Thomas Pfefferle in conclusion. In addition, the B1 format of the Primefire 106 enables the company to use die-cutting tools in postpress that are also used for offset runs.
Image 1: Positive summary: The two managing directors of colordruck Baiersbronn, Thomas Pfefferle (top row, far right) and Martin Bruttel (bottom row, center) as well as Sabrina Janta from Heidelberg (top row, far left) together with their teams learned a lot during the field test.
Image 2: Customers can design their own custom packagings on colordruck Baiersbronn’s web-to-pack portal.
Image 3: The custom and personalized Advent calendar is already a bestseller among business and private customers. It is printed on the Primefire 106 at colordruck Baiersbronn.
Image 4: The special edition of a well-known parfum brand was produced on the Primefire 106 by colordruck Baiersbronn.
Image material as well as further information about the company can be found in the Heidelberger Druckmaschinen AG press portal at www.heidelberg.com or in the Media Library .
Heidelberg IR now on Twitter:
Link to the IR Twitter channel: https://twitter.com/Heidelberg_IR
On Twitter under the name: @Heidelberg_IR
Hilde Weisser
Public Relations Officer, Trade Press
Tel.: +49 (0)6222 82 67971
Fax.: +49 (0)6222 82 9967971
Email: hilde.weisser@heidelberg.com
02/18/2020
colordruck Baiersbronn, a packaging service provider operating throughout Europe, is an all-rounder known for its very high quality standards. Right from an early stage, the company started to build itself a new business model based around digital printing and counts among their customers industrial and commercial enterprises in the food, confectionery, beverage, pharmaceutical, cosmetic and non-food sectors. It has collaborated with Heidelberger Druckmaschinen AG (Heidelberg) on numerous projects, giving rise to a decades-long partnership. Therefore, colordruck Baiersbronn was also one of the first field testers of customized digital packaging production using the Heidelberg Primefire 106. With almost all criteria successfully met and the Primefire 106 fully adapted to colordruck Baiersbronn’s web-to-pack portal, the field test was successfully completed at the end of 2019.
“Through the consistent development of a digital business model, we were also able to further optimize our processes and make them fit for the future. Heidelberg provided outstanding support as a partner in incorporating the Primefire 106 into our workflow. Wanting to offer our discerning customers new business ideas in digital packaging printing meant that our requirements for the digital printing press were very high,” says Martin Bruttel, Managing Director of colordruck Baiersbronn, in describing the initial phase. “Working with the team from Heidelberg, we have now met these requirements and are more than happy with the results for our customers.”
In addition to digital printing, the company also produces premium packagings using offset printing on four of the most recent generation of highly automated Speedmaster presses. Shorter runs are increasingly being transferred to digital printing to free up capacities in offset. colordruck Baiersbronn offers its customers systematic solutions for adapting spot colors in offset and digital printing. “The integration of digital printing allowed us to gain a lot of flexibility and optimize our efficiency in all run lengths. Digital printing is setting new standards in color fidelity across the entire run,” says Managing Director Thomas Pfefferle in conclusion. In addition, the B1 format of the Primefire 106 enables the company to use die-cutting tools in postpress that are also used for offset runs.
Read all about Heidelberg at drupa 2020 here
Image 1: Positive summary: The two managing directors of colordruck Baiersbronn, Thomas Pfefferle (top row, far right) and Martin Bruttel (bottom row, center) as well as Sabrina Janta from Heidelberg (top row, far left) together with their teams learned a lot during the field test.
Image 2: Customers can design their own custom packagings on colordruck Baiersbronn’s web-to-pack portal.
Image 3: The custom and personalized Advent calendar is already a bestseller among business and private customers. It is printed on the Primefire 106 at colordruck Baiersbronn.
Image 4: The special edition of a well-known parfum brand was produced on the Primefire 106 by colordruck Baiersbronn.
Image material as well as further information about the company can be found in the Heidelberger Druckmaschinen AG press portal at www.heidelberg.com or in the Media Library .
Heidelberg IR now on Twitter:
Link to the IR Twitter channel: https://twitter.com/Heidelberg_IR
On Twitter under the name: @Heidelberg_IR
Public Relations Officer, Trade Press
Tel.: +49 (0)6222 82 67971
Tel.: +49 (0)6222 82 9967971
