“Think out of the Box” - Heidelberg shows packaging solutions for the digitized future


  • Premiere for the Primefire 106 industrial digital printing system in the Print Media Center Packaging – complete range for the production of folding cartons using offset and digital printing
  • More than 400 visitors inspired by the Packaging Day in Wiesloch-Walldorf
  • Data is the driver for new business models – growing trend towards customized packagings
  • Information tours provide answers to the trends in the packaging industry

In the middle of May, more than 400 guests from all over the world attended the Packaging Day hosted by Heidelberger Druckmaschinen AG (Heidelberg) at the Wiesloch-Walldorf site. Under the slogan “Think out of the Box”, they witnessed the premiere of the Primefire 106 – what up until then was only available to see in customers’ print shops and in the laboratory environment is now also installed in the Print Media Center Packaging, and thus completes the extensive demo range in the world’s biggest demo center for packaging solutions. Heidelberg is the only manufacturer to integrate offset and digital printing including finishing via the Prinect workflow, and is opening up new business models for packaging printing.

“With this range, Heidelberg cements its position as the leader in packaging printing and provides answers to current and future requirements in the age of digitization. We make our customers more productive and therefore also more profitable,” explained Rainer Hundsdörfer, Chief Executive Officer of Heidelberg, in his welcome. This was impressively confirmed by the two Managing Directors Thomas Pfefferle and Martin Bruttel from colordruck Baiersbronn. colordruck is a decade-long customer of Heidelberg and has seen its business models go through many successful evolutions. The Primefire 106 has been installed at colordruck since the end of last year and has been undergoing field testing since mid-January 2018. The Primefire offers colordruck the advantage of high-quality digital printing in combination with sheet finishing using existing die-cutting tools in 3b format. The packaging service provider, which operates throughout Europe, has been producing packagings using digital printing since 2017. In its new “Packaging Digital” division, colordruck offers customized and personalized packagings through to mass customization via its online shop “designyourpackaging.de”. In this way colordruck is opening up new customer groups. In its offset printing arm, colordruck continues to produce premium packagings using four highly automated Speedmaster machines from the latest generation.

Information tours provide answers to the trends in the packaging industry

Trend towards customized packagings is growing



Hilde Weisser
Public Relations Officer, Trade Press Tel.: +49 (0)6222 82 67971
Fax.: +49 (0)6222 82 9967971

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