SHIFT 2025 as a new event format on September 16 and 17, 2025.

Two-day event about process digitalization and hybrid print production.

Mark your calendars today and register now here.
After signing up, you will receive hotel recommendations from us.

Location: halle02, Heidelberg

Day 1
Tuesday, September 16, 2025

Enjoy a day of expert presentations, visionary keynotes, and inspiring voices from the print media industry. Connect with peers and industry leaders in the vibrant atmosphere of the event
location halle02, the converted cargo station in Heidelberg.

Location: Print Media Center, Wiesloch-Walldorf

Day 2
Wednesday, September 17, 2025

Experience the latest developments in Prinect Touch Free and hybrid print production through hands-on breakout sessions. These sessions enable individual focus areas and foster in-depth discussions. The program is complemented by smart third-party software solutions and plenty of opportunities to connect with industry peers.

Program Overview

SHIFT 2025

Day 1
Tuesday, September 16, 2025
9:30 a.m.
Arrival at the event location halle02 in Heidelberg
10:00 a.m.
Welcome and Introduction with key industry trends
Jochen Bender, Heidelberger Druckmaschinen AG
10:15 a.m.
Keynote: Towards a new era of Automation and Intelligence
Prof. Felix Wortmann, University of St.Gallen
Break and Networking
11:20 a.m.
The spectrum of process digitalization in the print media industry
Dominik Haacke, mediaprint solutions GmbH
Martin Klein, ctrl-s
Axel Zöller, Heidelberger Druckmaschinen AG
12:00 p.m.
The Future of Print: Embracing Automation, Robotics, and Digital Innovation
Rob Cross, Micropress Printers Ltd
12:20 p.m.
Striking a Balance between Automation and Specialization
Christian Burkhardt, Bubu AG
Lunch starting around 1:00 p.m.
2:00 p.m.
Printed or online in digitalized Fundraising: Facts and Emotions in SOS Children's Village Fundraising
Markus Buchroithner, smart letter & Services Mailing and Fulfillment Solutions GmbH
2:30 p.m.
The Power of Processes: How do you digitalize an entire industry?
Hermann Eckel, pagina GmbH Publication Technologies
Break and Networking
3:20 p.m.
Higher efficiency in print buyer communication using AI tools
Noor van der Wegen, artoos group
3:45 p.m.
Turning Vision into Reality: Eliminating Bottlenecks in Label and Packaging Prepress and Finishing
Stefan Steinemann, bauer packaging
Break and Networking
4:45 p.m.
Smart, relevant, and printed: A Renaissance of Appreciation
Bernd Zipper, zipcon consulting GmbH
Wrap-Up and Happy hour with Bites and Beverages
Day 2
Wednesday, September 17, 2025
8:30 a.m.
Arrival at the Print Media Center, Heidelberger Druckmaschinen AG
9:00 a.m.
Welcome and Introduction
Nick Trabold, Heidelberger Druckmaschinen AG
9:15 a.m.
Performance for a digital inkjet print production:
Jetfire 50 and Jetfire 75

Mark Ihlenfeld, Heidelberger Druckmaschinen AG
9:30 a.m.
Process digitalization: Solutions from HEIDELBERG including 3rd party solutions
Claudia Jung and Axel Zöller, Heidelberger Druckmaschinen AG
10:00 a.m.
Individual Focus Areas in Breakout Sessions (Round 1 of 4)
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, James from Conics and the Booxite platform from pagina.
Break and Networking
10:45 a.m.
Individual Focus Areas in Breakout Sessions (Round 2 of 4)
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, James from Conics and the Booxite platform from pagina.
Break and Networking
11:45 a.m.
Individual Focus Areas in Breakout Sessions (Round 3 of 4)
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, James from Conics and the Booxite platform from pagina.
Break and Networking
12:30 p.m.
Individual Focus Areas in Breakout Sessions (Round 4 of 4)
Discover the integrated HEIDELBERG technologies for digital and offset printing, finishing, logistics and data analytics driven by automated hybrid print workflows plus 3rd party solutions with Symphony from ctrl-s, James from Conics and the Booxite platform from pagina.
from 1:00 p.m.
Event Summary followed by joint lunch
Our experts will be available in the afternoon to answer your individual questions.

Get ready for what’s next

Highlights of the event

  • Where does the industry stand today?

    More than a decade into the era of the Internet of Things and Industry 4.0, we explore the role of automation, artificial intelligence, robotics, and the opportunities they offer for the print media industry.

  • Who is the event for?

    For everyone driving change in the print media industry: the event brings together agile medium-sized businesses and leading industrial enterprises.

  • Partnership Created with Sketch.

    Networking

    Make valuable connections in an environment that actively promotes the exchange of innovations, best practices, and shared future strategies.

  • Change Created with Sketch.

    HEIDELBERG solutions

    The Print Media Center is the ultimate place to experience the fascination of print. Here, all solutions by the full-service provider HEIDELBERG are brought together under one roof.

  • Real-world insights from commercial and packaging printing experts

    Through real-world examples, you will learn from fellow managers at European print shops how they are digitalizing their processes.

  • Software extensions with 3rd party solutions

    Learn how selected third-party software solutions enhance the functionality of Prinect, the central platform developed by HEIDELBERG for integrated and automated printing processes.

How can we help you?

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