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Adverset invests in front to back move into B2


Adverset Media Solutions has taken delivery of a refurbished Speedmaster XL 75-5+L with Inpress Control supplied by Heidelberg, giving it the reassurance of a warranty and back up which includes the manufacturer’s own spare parts and service by trained personnel.

This marks Adverset’s debut in B2 after a long period of assessment and many years running B3 presses. When it started its investigations, the XL range was new technology and there were therefore no nearly-new XLs available on the market but as these have filtered through the company saw it as an opportunity to purchase modern press technology with critical colour and register measurement and to allocate the money saved over buying new towards upgrades in prepress and finishing.

Overall the company has invested £1m this year and this has also included an upgraded Suprasetter, Prinect Prepress manager workflow that includes imposition and Ripping software, an Epson proofer, a new folder, pile turner and stitching line.

“I have always been reticent about buying used equipment and would not have done so without it coming from Heidelberg because we know they will sort out any teething issues and have the skilled engineers to support us, including the Inpress Control technology,” says John Easby, managing director of Adverset.

“Our market had changed and we were being asked to produce more and more brochure and long run leaflet work so it made sense to move to B2. The ultra-fast make-readies appealed to us and meant that we could also be even more competitive on work that might previously have been B3. Ganging work up on one larger sheet also offers considerable advantages including the obvious economies. We found a 2011 model Speedmaster XL 75 which had the up to date technology on board and Heidelberg shipped it to Belgium for freeze cleaning and delivered it to us. The installation was seamless and was completely to schedule.”

The press is being bedded in and the Scarborough company is trying to hold back the flood of work as it gets operators up to speed. Within four months it will be moving to double day shifts.

“It will definitely bring in new business and as soon as customers catch on to the pricing advantage, turnarounds and consistent quality, we will see a substantial upturn,” he says. “Inpress Control gives us the extra control and consistency and means less intervention from the operator. For the customer, it means they know the work will be spot on from the first to last sheet of the job.”

Adverset have also undertaken a branding ‘refresh’ to support the expansion and will be launching a brand new website in the next few weeks.

The next step for Adverset will be investment in further digital equipment. It has been very successful with its Linoprint C751 and anticipates purchasing a Versafire in the next year.

For further information please contact:

Diana Thompson, Plus Point PR Ltd, on 01494-817178
Derek Gillard, Heidelberg UK, on 07767-278621
John Easby, Adverset Media Solution Ltd, on 01723-363732.

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