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Superior set to take delivery of new Versafire EP later this month


Superior Creative is taking delivery of a new digital press from Heidelberg at the end of this month. A Versafire EP will supersede one of its two Linoprint presses to give it a faster, more industrial press with a higher output capability.

It is three years since the company installed a Speedmaster XL 106 LE-UV and Richard Blueitt, operations director, describes it as an “outstanding investment” reducing makeready times and waste and lowering the breakpoint in runs between litho and digital. He sees a strong future for both litho and digital within Superior Creative.

“The new Versafire EP is considerably faster (135 A4 pages per minute) than the Linoprint it replaces, is capable of more clicks and able to print on thicker stock, right up to 470gsm,” he says. “It will handle a wide range of work including POS, voucher books with personalised data and social stationery. Quality is assured with an image resolution of up to 4,800 x 2,400 dpi. The run lengths will vary widely, depending on the product and job specifications.

Current staff will man the new press which will run on a 12 hour daily shift. Little training is anticipated because the minders are familiar with the technology already.

“Our customers will benefit from this investment. It will enable us to respond even better to tight turnround times, to be competitive on pricing and to handle a wider range of products because of the increased stock range capability,” says Blueitt.

The company offers litho, digital and wide format printing operations plus extensive finishing including cut, fold, die-cut, glue, laminate and more. It grew out of a studio so design, artwork and cardboard engineering is fundamental to the business which employs 175 staff and counts many blue chip companies among its clients. Indeed it describes itself as a solutions provider rather than a printer, frequently consulted at concept stage and seeing work through to delivery.

For further information please contact:

Diana Thompson, Plus Point PR Ltd, on 01494-817178
Chris Matthews, Heidelberg UK, on 07827-937069
Richard Blueitt, Superior, on 01225-898341.

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