Future solutions for the “growth market of packaging printing”
- Huge crowd at Heidelberg’s Packaging Day in the Wiesloch-Walldorf plant
- Consistent implementation of the digital and offset strategy presented at drupa
- Digital flagship Primefire 106 celebrates world premiere for customers
More than 300 customers from around the world attended the Packaging Day hosted by Heidelberg at its Wiesloch-Walldorf plant.
The Heidelberg Packaging Day showcased solutions for the “future of the packaging market” – from prepress right through to finishing. The Promatrix 106 CBS die-cutter, for example, is ideal for the postpress production of packaging for foodstuffs, medicines, and household products.
Montserrat Peidro-Insa, Head of Digital at Heidelberg, presented the Primefire 106 at Multi Packaging Solutions. The company produces high-quality folding cartons, and is the first customer to print commercially on the industrial digital printing press.
Dutch printing company Acket’s machinery includes the latest Heidelberg Speedmaster XL 106, which is equipped with Push to Stop technology. This has already enabled productivity to be increased by 20 percent.
The Speedmaster XL 162 at the Belgian printing company Smart Packaging Solutions prints thick material for fruit and vegetable boxes with ease.
More than 300 visitors from around the world and over 40 international trade journalists attended the Packaging Day hosted by Heidelberger Druckmaschinen AG (Heidelberg) at its Wiesloch-Walldorf plant at the beginning of November. The “Pushing the Future in Packaging” event showcased the latest solutions and technologies for packaging printing. The aim of these solutions is to increase the efficiency of all processes through intelligent networking and automation. This applies both to printing high-volume standard packaging as well as highly embellished folding cartons in the luxury segment.
Packaging printing is the strongest growing segment in the print media industry. Annual growth rates of around three percent are expected in the coming five years, and around 20 percent for digital printing. Heidelberg announced a broad-based product campaign for this market at drupa 2016, which is now being implemented consistently – in both offset and digital technology. As key note speaker, Steffen Schnizer, Managing Director of Multi Packaging Solutions in Obersulm near Heilbronn, emphasized that demand from brand owners for exclusively finished packaging is on the increase. Nowhere is this truer than in the cosmetics and perfume industry. Purchase decisions are frequently made at the point of sale, where high-quality packaging guarantee the necessary attention. “Heidelberg not only offers its customers the widest range of products for packaging output, but is also the clear market and technological leader in this area,” emphasized company CEO Rainer Hundsdörfer at the opening of the Packaging Day.