“Design your car” - Heidelberg at IAA 2017: technology partner for the automotive industry
- Live presentation at the Mercedes-Benz stand: “unleash the colour” for the smart
- BORBET presenting custom-decorated rims
- Ritzi Lackiertechnik producing custom-decorated car parts
- Digital printing technology from Heidelberg printing customized applications for the automotive industry: ventilation nozzles, speedometer bezels, alloy rims, and more
- Heidelberg: part of the digitized and personalized future
Unleash the colour: IAA visitors to the Mercedes-Benz stand will be able to individually configure the design of interior trims for a smart…
… and then see the parts being printed live on a Heidelberg Omnifire.
A ventilation nozzle for a smart, custom printed using an Omnifire 250.
To get a realistic impression the configuration could be supported by virtual reality glasses.
Borbet presents alloy rims finished using Omnifire technology, which, unlike other methods, also enables complex color gradients.
Ritzi Lackiertechnik will integrate the Omnifire technology into its industrial production process for personalizing series parts like interiors with colored patterns. Thomas Wittmann, Head of Sales at Ritzi, comments: “With Heidelberg, we have found the partner who allows us to realize personalized solutions for our discerning customers in an efficient way in terms of quality, flexibility, and cost.“
“The automobile of the future is networked and increasingly tailored to the customer in every respect. That is why we seek out partners whose technology can be integrated into our digitized production processes, thereby enabling us to also meet individual customer requirements,” says Günter Ritzi, Managing Director of Ritzi Lackiertechnik GmbH
To this end, Heidelberger Druckmaschinen AG (Heidelberg) will be presenting as a technology partner for the automotive industry at IAA 2017, taking place until 24 September in Frankfurt. Using the company’s digital solutions as part of industrial production, distinctive applications like speedometer bezels, ventilation nozzles, alloy rims, and so on can be custom decorated or embellished for automotive customers.