Labelexpo Europe 2019 – Heidelberg/Gallus focus on digital printing and converting as growth market


  • Launch of Digital Printbar
  • “Your Smoothie” campaign underlines additional possibilities of variable data printing
  • Gallus Labelmaster with new die-cutting unit and optimized features boost productivity in conventional label printing

Download the digital press kit of Gallus exhibiting at Labelexpo Europe 2019 in the press area of Heidelberg:

St. Gallen, 24 September 2019 – Gallus, a Heidelberg Group Company, shows the whole range of possibilities for digital and conventional label printing and converting. The hybrid label press Gallus Labelfire combines industrial inkjet printing with conventional label printing at printing speeds up to 70 m/min and further shows a range of digital finishing possibilities with the integrated Digital Embellishment Unit (DEU) at Labelexpo. The “Your Smoothie” campaign explains to visitors how full Variable Data Printing is working. On the Gallus Labelmaster visitors can see the newly launched Digital Printbar for digitally printed opaque white as well as a new rotary, quick-change die-cutting unit and further optimized features for conventional narrow web printing.
Having the motto “Powered by Your Trust” in mind Gallus and Heidelberg show live at Labelexpo Europe 2019 in hall 5, stand B28/C31 two Gallus Labelmaster presses, the Gallus Labelfire and the Gallus Smartfire.

The Gallus Labelfire is designed for digital production of narrow web products, especially self-adhesive labels. In 2018, AWA Alexander Watson Associates estimates the global pressure-sensitive label market grew by about 5%. Interest in digital printing, in addition to analog and hybrid print solutions, is one of the market drivers in this regard, according to the AWA Global PSL Market Study 2019.

Gallus Labelfire: Spot on digital

Launch of the Digital Printbar

Gallus Labelmaster with a new, rotary quick-change die-cutting unit

Gallus Smartfire for entry level digital label printing


Link to new label printing knowledge portal

More information


Rosina Obermayer
Gallus Ferd. Rüesch AG
Corporate Communications
Tel.: +41 71 242 83 27


Matthias Marx
Gallus Ferd. Rüesch AG
Corporate Communications
Tel.: +41 (71) 242 86 86

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