First Heidelberg Digital Print Forum provides encouragement and shows the strengths of print in the age of digitization
- Customers take on board solutions and suggestions for the digitization of the industry
- Customization in the form of tailored, personal offerings crucial to future success
- Attendees at the booked-out event catch the print bug
Attendees at the first Heidelberg Digital Print Forum learned about the importance of print in the age of digitization.
The market stands offered concrete solutions and an opportunity for intensive discussion with the experts.
The variety of possible applications of the Versafire proved interesting to the attendees.
The room with black light and print samples produced on the Versafire inspired the imagination.
The premiere of the Heidelberg Digital Print Forum on 21 March 2019 in the Print Media Center Commercial in Wiesloch-Walldorf was very well received by the more than 170 attendees from Germany, Austria, and Switzerland, invited by Heidelberger Druckmaschinen AG (Heidelberg) to come together to discuss the digitization of the industry and the importance of print. In the run-up to the event, Heidelberg had conducted a survey among the attendees. This showed that 76 percent were addressing the important trends of the coming five years. Just 59 percent believe that their marketing reaches their customers and 56 percent are convinced that they can implement innovations in their company very quickly. Starting from this basis, the wide range of presentations and market stands struck a chord with the visitors, who were happy with the varied suggestions and solutions and used the event to network. “I was pleasantly surprised with the quality of the presentations, which encouraged me to proceed with my innovations. I – and I think all the other guests too – have caught the print bug,” is how one attendee summed up his personal experience.