Heidelberg wins several design awards – product design underlines the digital future of the print media industry


  • German Design Award for three different models – Speedmaster XL 106, Primefire 106, and Omnifire 250
  • Special mention for Omnifire 1000
  • High user friendliness and optimized operation flow are key contributors to further productivity gains

Heidelberger Druckmaschinen AG (Heidelberg) has received awards from the German Design Council in Frankfurt for the outstanding design of its machines, as it was announced on 20 October in cooperation with the specialist journal “manager magazin”. The Award’s international jury honors design trends leading the way in the German design landscape. The Award, which was established in 2012, is one of the most respected of its kind worldwide, and is highly regarded well beyond specialist circles.

The Speedmaster XL 106 offset printing press was selected as the winner for industrial applications, the new Primefire 106 digital printing press as the winner for digitized, personalized packaging, and the new Omnifire 250 as the winner for printing three-dimensional objects like balls, drinking bottles, or cell phone covers, with the Omnifire 1000 model receiving a special mention by the jury.

Focus on customer benefit

Outstanding design



Hilde Weisser
Public Relations Officer, Trade Press Tel.: +49 (0)6222 82 67971
Fax.: +49 (0)6222 82 9967971

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