Heidelberg presents latest digital solutions and “Smart Print Shop” at customer events in Japan


  • Open house: digitized and automated workflows with “Push to Stop” enable increases in productivity of up to 50 %
  • Presentation of the new Versafire digital printing systems
  • Primefire 106 exhibited at IGAS using virtual reality

Over 450 visitors experienced how productivity can be significantly increased with digitized and automated processes at the open house at Heidelberg Japan in Tokyo at the end of July. Under the motto “Smart Print Shop” with “Push to Stop”, the guests from Japan and Asia saw how an integrated workflow incorporates all processes and optimizes the overall equipment efficiency (OEE). Push to Stop is setting new rules for the game: whereas in the past the operator had to manually initiate a large number of steps in the production process, now he only needs to intervene in the automated process chain as necessary. Thanks to intelligent networking and automation, the machines can organize and handle the production process on their own. This goes as far as autonomous printing, and has the potential to double the OEE. Heidelberg has sold over 400 machines suitable for Push to Stop since it was introduced at drupa 2016.

Japanese customers want to increase productivity

Digital presentation was well received by visitors


Further Information


Hilde Weisser
Public Relations Officer, Trade Press Tel.: +49 (0)6222 82 67971
Fax.: +49 (0)6222 82 9967971

Further Information

Get in touch.

Your dialog with Heidelberg.

Ohr und Sprechblase in HDM-Farben

We look forward to hearing from you!

Get in touch with us for more information, a customized offer and everything else about Heidelberg.