Battlefield Graphics: Retools for the New Printing Market
Mississauga, Ontario – Since 1964, Battlefield Graphics has been servicing the Graphic Arts Industry with leading edge technology from the Burlington Ontario region.
Specializing in “high end” Commercial projects for key customer accounts and agencies, Battlefield Graphics has always prided itself in helping their Customers realize the potential of print.
Jerry Theoret, President and CEO of the firm states: “Our clients are our Partners. That is what we value, that is what we do! We spend many hours helping our clients determine the final product.”
Jerry goes on to explain, “In today’s industry, not all commercial jobs are simple print cut and fold. We are now geared to enable design, print and finish of any job. The more we can “touch the job” the better we serve our client. We are not in the commodity print business.”
Long perfecting and UV printing has been a staple of the Battlefield offerings for many years. They were the first in North America to own a Heidelberg Speedmaster SM-102-12P in 2004, printing high end 6/6 colour catalogues for automotive and other industries. That machine joined a CD-102-6+L with UV, as they were early adaptors of printing high end products with UV techniques such as opaque whites, spot gloss effects and on many occasions, using unusual substrates such as metallic and clear poly sheets. “We certainly learned things the hard way back then, but it was an invaluable experience for us and our clients” says Jerry.
Battlefield had lots of capacity heading into the 2008 economic set back, and like many, made the best of a bad situation. Today, currently employing 60 people in two locations, and experiencing high growth in the last two years Battlefield has undergone a multi-million dollar infusion of new equipment. “We had to become more competitive” says Jerry, and now we are fully positioned for the future of the print industry”.
Central to this investment is the installation of a Heidelberg Speedmaster XL-106-7+L Press outfitted with a full array of IST UV equipment, Inpress Control automated colour and register system, fully automated plate change system: AutoPlate Pro and the Prinect Press Center featuring Intellistart operating System, capable of producing conventional and UV print jobs at 18,000 impressions per hour.
Matt Theoret, Jerry’s son and Production Manager states “UV printing is a very important part of our business, therefore we needed to produce UV faster, and complete more tasks in one pass, and decrease our turnaround times to our customers. This press can output highly critical mutli-colour and specialized jobs as it were a simple 4-colour process job.”
Jerry adds: “Unique finishing requirements are the next logical step to these special products that we are producing”. Therefore we decided to add a Heidelberg Promatrix 106 CS Die Cutting solution. We can provide so much more with this machine, regardless of the substrate we are working with. It is a whole new offering for us”.
Along with a new Polar System 2 cutting system and their Stahl folding systems, the finishing capabilities are endless. “We are a true full service provider” says Matt.
Rounding out the latest investments, Battlefield installed a Heidelberg Versafire CV digital press capable of printing 90ppm with the special offering of a 5th colour clear or opaque white application to the digitally printed sheets. Jerry laughs and says, “If we were to offer digital going forward, we may as well have specialty options on that as well. In the end, it will be our client’s expectation.”
“We are also using it for proofing”, says Matt “The Versafire is part of the Prinect workflow, utilizing the DFE Rip from Heidelberg, and colour management to our offset operation is really accurate and easy for our prepress to work with.
Battlefield is not always the first to brag about their accomplishments, they believe their client’s satisfaction is all that is required. However, recently the were awarded the prestigious “SAPPI – Printer of the Year award for 2016” for their book “Art of Rush” a beautiful piece featuring more than 40 years of artwork by the Canadian Rock band.
“We are very proud of that one” says Jerry, “we tried lots of tricky stuff and they were great to work with.”
“All these new products from Heidelberg have greatly increased our ability to serve our clients. I can’t believe how versatile and quick to respond we are now” says Jerry, “We are adjusting our business to maximize the capabilities of the equipment.”
The future is looking bright (UV Bright) at Battlefield Graphics. “We bring uniqueness to our customer’s, provide an alternative” states Jerry, “Many Customers don’t realize what is possible with UV. The biggest compliment I can get is when a client says “how did you do that?”
And at Heidelberg, we are happy to watch Battlefield Graphics just do that!
Ray Fagan - PM/Sales Specialist: Sheetfed & Digital
Heidelberg Canada Graphic Equipment Limited
5900 Keaton Crescent
Mississauga, On L5R 3K2