Declining print runs, increasing product variety, and ever-shorter lead times are fundamentally changing the demands placed on the printing industry. Whether in commercial printing, packaging, or label production, economic success today increasingly depends on intelligently combining different printing technologies, such as offset and digital printing, and automatically managing jobs throughout the entire process chain. With the new Prinect Touch Free Workflow, Heidelberger Druckmaschinen AG (HEIDELBERG) is taking the hybrid production approach to the next level.
Choosing the right printing technology is a strategic decision within a print shop’s digitalization strategy and influences its organization, investment planning, and ability to respond to market changes. Ultimately, the business model is the deciding factor.