What if what Print needed today, was just a change of perspective?
What if we started considering print products not simply as objects or media, but as conversion tools?
Or if we priced print products not based on their production costs, but on their effectiveness and the actual value they bring to the customer?
With facts, figures and lots of thought-provoking insights, Horst Huber, Executive Director Werk II and Jürgen Grimm, Head of Zaikio take a hard but also refreshing look at the role of Print within the communication mix and discuss the opportunities that digitalization offers to the print media industry.
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