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Packaging printers in North America invest in highly efficient solutions from Heidelberg


  • Printshops rely on partnership with Heidelberg – even more in Covid-19 pandemic times
  • All from a single source – prepress, press, postpress, software, consumables and services
  • Combination of offset and digital technologies with seamless color consistency enables high flexibility

The trends in packaging printing are obvious: ever-declining run lengths, an increasing number of stock keeping units (SKUs) and more demanding embellishments to attract consumer attention – all of this against the backdrop of extremely short delivery times and sustainability. Special applications and the need for flawless production also add to the complexity. How can folding carton manufacturers manage this in a cost-effective way, even in Covid-19 pandemic times?

Seeking an answer to this question, packaging printers in North America are increasingly investing in Heidelberg solutions for cost-effective production. “Since the onset of Covid-19 in March 2020, Packaging and Label Printers in North America have been very resilient against the downturn of the economy due to increased consumer demand for packaged goods in both grocery stores and pharmacies. Many of these printers have even grown during the crisis and are looking to invest or have recently invested in new machines and workflow from Heidelberg,” explains Felix Mueller, President of Heidelberg Americas. “However, we are providing more than just machines and software to these demanding segments. With the largest and most reliable service network in the print industry in North America, we are helping keep our customers up and running during this most crucial time. Additionally, with our outstanding Print Site Contracts and customized Lifecycle Solutions, we are able to partner with our customers to improve their Overall Equipment Effectiveness (OEE) so that they can continue to grow and be even more profitable well into the future.”

Heidelberger Druckmaschinen AG (Heidelberg) is already the largest supplier to packaging printers worldwide. In financial year 2019/2020, half of the sales were generated in this segment. The company sells almost as many printing units for the packaging market alone compared to its largest competitor. The long-term partnership with MK Masterwork is adding highly attractive finishing machines to the packaging printing portfolio.

The first time was a bullseye – shorter makereadies and higher capacity
Business growth in “Covid-19 world” with exceeding demands of customers
“Smart Factory” helps customers stand out on the shelf
Optimized processes eliminate bottlenecks in postpress
Offset and Digital working together for high flexibility

Masahiro Kaneko

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