The packaging industry is growing. According to information provided by the market research company Smithers Pira*, the global turnover in packaging will increase from 772 billion USD per year (approx. 600 billion Euro) in 2012 to 975 billion USD (approx. 758 billion Euro) by 2018. The growth driver is, on the one hand, the increasing demand for packaging in the developing and emerging countries due to increasing prosperity and growing populations. On the other hand, the packaging sector is profiting in the Western industrial countries from increasing diversity and more competition at the point of sale. For the eye-catching differentiation of packaging at the point of sale, the Heidelberg portfolio offers extraordinary finishing possibilities and specially designed unique configurations for the packaging print.
* Smithers Pira: The Future of Global Packaging to 2018.
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