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Route One sees one route ahead for Web2Print


Web2Print specialist Route One Print has invested £2.5m in equipment over the last 12 months and has returned to Heidelberg only weeks after installing a Speedmaster XL 75-4+L to bolster its finishing.

It has just taken delivery of a Polar N92 Plus with the Compucut intelligent cutting system and in the new year a Stahlfolder BH56 buckle model will follow.

“As a ganging printer the fully automated Compucut was vital and so far has increased our efficiency and throughput. The larger throat compared to our previous cutter also speeds up the rate we can get jobs through finishing. It has both turnround and cost benefits,” says Jack Wilmott, channel manager.

“Everybody we have spoken to said they would never use any other model once they had switched to Polar. I think we now understand where they are coming from.”

The switch from Horizon to the Stahlfolder was an employee recommendation and further research convinced the management it would be the right move.

“We are placing great emphasis on process control and this purchase fed into that. A buckle machine will allow us to achieve faster output and to handle a lot more book work and thicker stocks. Pressure on our existing combination folder has been growing,” says Mr Wilmott.

“We will be more competitive on 5,000 to 10,000 runs and on lighter stocks and this will be of particular benefit with takeaway menus, a key Web2print market. It means we will attain more output and won’t need to command the same margin per job to remain profitable on that machine.”

Route One Print believes printing companies should combine three elements: run high quality, high output machines; operate efficient internal processes to reduce waste and improve quality control; and look at marketing and services that mark you out from the crowd. They are confident that having that triad is feeding its own rapid growth.

“The market is moving away from the digital v litho debate and the online market is maturing. Web2print players need to develop the user experience. It’s a bit of a race for arms and efficiency at the moment. The companies that win at the end of the day are the ones that go above and beyond the competition in terms of usability and benefits they can deliver through their web sites as well as finding a suitable balance between service level and automation,” says Mr Wilmott.

Route One Print remains coy about its investment plans for next year, although there is a hint that it will include new products and a broader portfolio

For further information please contact:
Diana Thompson, Plus Point PR Ltd, on 01494-817178
Paul Thompson and Ian Trengrouse, Heidelberg UK, on 0844 892 2010
Jack Wilmott, Route One Printing, on 01709 382202.

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