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Abacus welcomes latest opportunities opened up by Linoprint CV technology


Abacus Print switched from Xerox to Konica technology, but its third generation digital press will be a Linoprint CV from Heidelberg.

“We are impressed with the white and clear toner options which will allow us to add value to jobs to enable us to increase our margins. The overall quality is exceptional and gives a litho-like feel to work. Another big attraction is the ability to print on longer 700mm sheets which opens up the opportunity for producing presentation folders, 6pp A4 or landscape A4 brochures. This will pull some work away from litho and will not only be of interest to existing clients but also open up new markets for us,” says Jonathan Luck, managing director.

The company handles a high volume of trade work for printers and also design agencies. It believes that the agencies will create products around the opportunities this latest generation of press brings to the market. Much of its work is confidential and for this reason handles all work in-house with extensive finishing options.

In addition to digital, Abacus runs B3 Heidelberg Printmaster presses but does not see litho disappearing.

“We’ll always have litho because it can handle some jobs, such as high volume NCR work, that still can’t be cost effectively produced digitally. However, the focus of our investment at the moment is digital, both commercial and wide format,” says Akshay Barot.

The Linoprint CV will be installed next month and will work variable shifts, typically over 12 hours a day. The company will have staff trained on site to familiarise them with the Fiery RIP and other features of the press. Heidelberg includes the Operator Replaceable Components within its click charge and it does not have any minimum volume thresholds. A printer pays only for the volume produced.

Heidelberg has worked in partnership with Ricoh for four years and in that time it has seen digital quality improve and specialist options that were seen as the prerogative of the highest cost machines migrate down to these more affordable mid range models.

“We believe when selling to the trade, having the Heidelberg brand speaks volumes. It will help give our customers the confidence that we will achieve the quality of print and service expected in today’s competitive and demanding environment. We like the support and security of dealing with Heidelberg,” says Jonathan Luck.

For further information please contact:

Diana Thompson, Plus Point PR Ltd, on 01494-817178
Chris Matthew, Heidelberg UK, on 07827-937069
Jonathan Luck, Abacus Print Limited, on 020 8861 1688.

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