Spectrum Marketing Companies in Manchester, N.H. installed a pre-owned, 2011 Speedmaster XL 75 8-color 4/4 perfector with Axis Control.

A Heidelberg will always be a Heidelberg - even if it changes owners during its lifetime. Just ask the Spectrum Marketing Companies in Manchester, N.H., which sought Heidelberg’s help in locating and installing a pre-owned, 2011 Speedmaster XL 75 8-color 4/4 perfector with Axis Control to replace an earlier model Heidelberg Speedmaster, also pre-owned. Spectrum’s objective was to turn work more quickly and respond to market demands. The company’s primary focus as an organization is the design, production and logistics related to direct mail marketing. It also provides a wide range of general commercial printing products, including brochures, catalogs, flyers and marketing materials of all types.

Spectrum goes to market as an integrated marketing services company with a focus on direct marketing. The company provides additional commercial printing services, such that the print components of direct mail and other print-related products represent approximately over 75 percent of its overall revenue. Clients include a variety of businesses and market segments, including retail, health and fitness, political, non-profit, education, quick-serve restaurants, advertising agencies and more, throughout New Hampshire and across the country. Within each of these general categories, Spectrum also has additional areas of focus and specialization, including retail-furniture, retail-automotive, national associations such as the Boy Scouts of America, and a large number of national franchise groups.

“Our ‘new’ pre-owned machine came to us directly from the existing owner, but Heidelberg coordinated everything on both sides,” said Brian Mikol, Spectrum’s Co-President. “Our primary goals were increased speed, improved quality and the need to gain a higher level of control over color and other general attributes. We felt these improvements also would lead to reduced cost of production and improved profit margins. Since it was installed in July of last year, the Speedmaster XL 75 has met all of these objectives.”

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