Scented coating products are becoming increasingly popular in advertising. Such applications make it possible to convey a fragrance as well as a visual and content-based message, thereby appealing to another of the customer's senses. Scented coatingscontain microencapsulated scents. The fragrance is released by rubbing the surface of the product.
The scented print varnish is applied, for example, to the upper part of the product packaging as a spot coating using the last printing unit. To protect the print image, spot coating with a matt dispersion varnish can be applied via a coating unit to the part of the packaging not covered with the scented varnish.