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Heidelberg India and Organic Coatings sign sales and distribution agreement

02/10/2015

Heidelberg India announces a long-term sales and distribution agreement with Organic Coatings Ltd., in a milestone move that would significantly expand its market presence and strengthen its consumables portfolio.

The agreement, effective March 1, entitles Heidelberg India exclusively to manage the sales and distribution of Organic Coatings' sheetfed offset products with special focus on inks, maximizing the synergies between the two complementary asset portfolios and unlocking the tremendous potential in the combined offering.

The agreement will bring together Organic Coatings' existing sales force and dealer distribution channel with Heidelberg India, while allowing the former to singularly focus on manufacturing and product developments. The deal was signed in a recent meeting held at Heidelberg India’s corporate Head Office in Chennai, by R.K. Shah – Vice Chairman & Managing Director of Organic Coatings and Abhay Shah, Joint Managing Director of Organic Coatings. Heidelberg was represented by Klaus Nielsen, Managing Director - Heidelberg India, Vembu Swaminathan, Financial Director and Robert Joseph, Business Head – Consumables. Commenting on the strategic alliance, Klaus Nielsen, Managing Director of Heidelberg India stated, “We are extremely excited about this deal with Organic Coatings and the value it would add to our Consumables portfolio. The agreement, is part of our broader growth strategy for our consumables business, comes on the heels of a similar arrangement with a European company specialized in founts & wash-up solutions.”

Abhay Shah noted, “We are happy to join hands with Heidelberg India, as both companies share a common vision for the future of the consumables business. Partnering with a company in the calibre of Heidelberg India is bound to align us with excellent growth opportunities in the Indian Graphics Arts industry and help us take advantage of the exploding potential.”

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Rajendra Prasad
Marketing Manager
Heidelberg India Pvt Ltd.

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