Heidelberger Druckmaschinen AG

Postfach 10 29 40
69019 Heidelberg
Germany

Kurfürsten-Anlage 52–60
69115 Heidelberg

Matthias Hartung

Phone +49 6222 82-67174
Fax +49 6222 82-9967174

Matthias.Hartung@heidelberg.com
www.heidelberg.com
	
May 2, 2019

PrintChina 2019 – Heidelberg a driving force 
behind digitization 		
•	Chinese customers highly interested in digital solutions
•	Presentations addressing Smart Print Shop draw crowds
•	Successful showcase of cloud-based “boxuni” web-to-pack platform
•	Primefire 106 open house at Xianjunlong entices more than 1,000 visitors to explore integrated production lines for digital packaging printing

Heidelberger Druckmaschinen AG (Heidelberg) presented an impressive showcase on digitizing the printing industry at PrintChina from April 9 to 13 in Guangdong. The event was the largest in its field in the most important growth market for the printing industry. “The interest shown by customers in response to our digital solutions for optimizing the entire system and for developing new business models was very gratifying. It was highly evident at the trade fair that we are also actively driving forward the digitization of our sector with innovative approaches in China,” comments Heidelberg CEO Rainer Hundsdörfer. 

Digital packaging printing and Smart Print Shop at the center of customers’ focus
Topics relating to digital packaging printing, particularly the new “boxuni” web-to-pack platform, proved the most appealing, addressing the interests of packaging designers, print buyers, and packaging manufacturers in a single ecosystem. Some 1,000 people were drawn to the simultaneous open house on this subject at Heidelberg customer Xianjunlong, where both companies jointly demonstrated an end-to-end production line for digital packaging printing – starting with the web-to-pack platform, then printing on a Primefire 106 from Heidelberg, and finishing off with the postpress processing systems from Masterworks, a partner of Heidelberg.

Another popular highlight was the range of presentations by Heidelberg on the Smart Print Shop and its seamlessly digital workflow, and the opportunities presented by autonomous and navigated printing.
The company secured numerous sales contracts throughout the five days of the trade fair for the Speedmaster CX 102, including the Performance Kit, the Versafire EV digital printing system, and the integrated finishing systems from Heidelberg and Polar. Visitors mainly from China and other Asian countries were also able to see the debut of the Speedmaster CD 102-8+L UV which is the longest sheetfed offset press assembled in Heidelbergs Chinese production site in Shanghai/Qingpu. The take-up number for services was particularly satisfying, considering that China is known to be traditionally more reticent in this regard. Some ten percent of these contracts were sealed via the brand new WeChat online platform.

“The Chinese printing industry shows a high level of enthusiasm and interest toward new, data-based business models, digital platform solutions, and end-to-end digitized value creation chains,” says Professor Ulrich Hermann, member of the Management Board responsible for Lifecycle Solutions and Chief Digital Officer at Heidelberg. “Even more than anywhere else in the world, Heidelberg benefits in China from its image as the top brand in the industry. This consequently makes it one of the first ports of call for the industry-focused Chinese customers with regard to these relatively new topics as well.”

Figure 1: PrintChina 2019 – the crowds at the Heidelberg booth demonstrate customers’ keen interest in digital solutions.

Figure 2: World premiere for Heidelberg at PrintChina – cloud-based “boxuni” web-to-pack platform delivers quick, simple, and cost-effective customized packaging.

Figure 3: Some 1,000 visitors thronged to the related Primefire 106 open house hosted by the packaging specialist Xianjunlong. 

Link to web-to-pack platform: www.boxuni.com (initially only fully functional in China)
Further information about Xianjunlong Color Printing
Further information about the web-to-pack business model
Further information about the Primefire 106 from Heidelberg

For additional details about the company and image material, please visit the Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.

Heidelberg IR now on Twitter:

Link to the IR Twitter channel: https://twitter.com/Heidelberg_IR 

On Twitter under the name: @Heidelberg_IR 

Further information: 
Heidelberger Druckmaschinen AG

Group Communications 
Matthias Hartung
Phone: +49 6222 82-67174
Fax: +49 6222 82-9967174
E-mail: Matthias.Hartung@heidelberg.com