November 27, 2014

	Heidelberger Druckmaschinen
Aktiengesellschaft
Global Marketing & Trade Press

Postfach 10 29 40
69019 Heidelberg
Kurfürsten-Anlage 52–60
69115 Heidelberg
Germany
Phone +49 6221 92-00
Fax +49 6221 92-6999
www.heidelberg.com

HEI Flexibility Days – new digital printing applications offer added value
•	New generation of Linoprint C models unveiled to public for first time
•	New Prinect digital front end for efficient color management and extensive integration options
•	Over 250 international visitors across two-day event

Demand for creative applications, flexible print production, and cost-effective short-run production is continuing to grow. At the same time, print shops are looking for solutions to expand their existing business models with the help of the internet and unlock additional potential. These key issues served as the backdrop for the comprehensive digital printing and workflow portfolio showcased at the HEI Flexibility Days run by Heidelberger Druckmaschinen AG (Heidelberg). The major focus was on the great diversity of digital printing options. More than 250 visitors attended the event over the two days it was held.

New Heidelberg Linoprint C models for wide range of digital printing applications 
Using a dedicated application center and live demonstrations, Heidelberg presented new and creative digital printing applications that enable print shops to offer added value to their customers. In addition to personalized print applications, the range presented extended from conventional commercial jobs with coatings to white-printed labels and double-sided, coated banners of up to 700 millimeters.

This gave visitors the chance to experience the excellent performance and flexibility of the new Linoprint CV and Linoprint CP digital printing systems at first hand. With a print speed of 90 pages per minute, the Linoprint CV now supports white and coating functions and an increased range of materials. The new Linoprint CP has a print speed of 130 pages per minute and offers several inline finishing solutions, thereby making it ideal for users who require high productivity when printing high-quality advertising and presentation material, personalized print products, and professionally bound books and brochures.

“Most print shops these days already have a digital print solution in place for standardized short-run printing. But now the focus is increasingly on maximizing the potential of the technology and using even higher-quality print applications to really impress end customers. At the HEI Flexibility Days, we presented a comprehensive range of options that address these requirements,” says Jason Oliver, Head of Digital Printing at Heidelberg.

Something that was particularly popular with visitors during the Linoprint C model demonstrations was the new Prinect digital front end, which has set new standards in digital print quality thanks to the use of Heidelberg color management and Heidelberg Renderer (RIP) technology that has been tried and tested in offset printing. At the same time, it enables seamless integration of the two new digital printing systems into the overall workflow of a print shop. This means that all print jobs can be centrally managed in one workflow system, irrespective of the production process that has been selected.

“It is increasingly clear that most print shops want to combine offset and digital printing to ensure profitability across the full spectrum of jobs. The new Heidelberg Linoprint C models combined with the Prinect digital front end developed specifically for them provide the ideal solution,” says Oliver.

Figure 1: Sophisticated new digital printing applications give print shops an extra advantage on the market.

Figure 2: Over 250 visitors at the Heidelberg HEI Flexibility Days watched the presentation of the new generation of Linoprint C digital printing systems.

Figure 3: The new Heidelberg Linoprint CV with white and coating functions offers users more flexibility for cost-effective printing of short and personalized runs.

Figure 4: Heidelberg Linoprint CP is the new digital print system for volume-oriented users.

For additional details about the company and image material, please visit the Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.

Further information for journalists: 
Heidelberger Druckmaschinen AG
Global Marketing & Trade Press
Matthias Hartung
Phone: +49 (0)6221 92-5077
Fax: +49 (0)6221 92-995077
E-mail: matthias.hartung@heidelberg.com