Kerstin Haase, Packaging Expert, Heidelberger Druckmaschinen AG


Packaging is part of her DNA: Kerstin Haase.

Kerstin’s professional career is well and truly built on packaging. After studying mechanical engineering at TU Darmstadt, she held various positions in well-known companies in the packaging industry. Most recently she headed up the “New Technologies and Applications” division in a leading international packaging company. Kerstin brings a great deal of practical knowledge as a result of her different professional positions and, as Head of the packaging segment at Heidelberg, knows what is important. Together with her team, she develops solutions for networked, transparent, and perfectly coordinated production, and in this way supports packaging manufacturers on the way to the digital future.

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Kerstin Haase, Packaging Expert, Heidelberger Druckmaschinen AG


Megatrend sustainable packagings: door opener for growth markets

Retail chains banishing plastic bags from their range or drugstores offering shampoo in bar form and packaged in folding cartons. The trend towards sustainable packagings is unmistakable. Consumers are particularly critical of plastics. So can folding carton printers afford to sit back and relax when it comes to sustainability?

Web-to-pack: the next big thing in packaging printing?

Web-to-pack is more than “just” putting an online shop for folding cartons online. It is a basic philosophy for making your business and the entire workflow organization fit for the future in the age of print 4.0. The first providers are already operating successfully in the market. With consequences for print shops with a conventional business model.

Expert Talks.

How print shops are being hacked - and how to protect them

Cyber attacks continue to double each year and new threats appear every day. Backup and data protection are not always a top priority for printers, but once job data loss, significant production downtime due to accidental data deletion, hardware failure, lost or stolen removable media, or a natural disaster occurs, it quickly becomes a top priority...

Pharma packaging with the Speedmaster XL 75 Anicolor 2: because every second counts

Different package sizes, dosages, and drug concentrations – batch sizes in the pharmaceutical industry are decreasing. The challenge is to produce ever shorter runs with spot colors in an increasing variety of variants economically. Anti-counterfeit protection or embellishment are frequently required as well. Sounds impossible? Not with the Speedmaster XL 75 Anicolor 2 from Heidelberg.

The new cold foil packaging trend: fast and cost-efficient, with added value.

To stand out with high-quality effects. This is what manufacturers are asking for more and more often when it comes to promotional packaging for their products. And cold foil application is being used more and more frequently.

Perfect inking every time

For most companies that print metallic, colored or transparent materials, opaque white is not something they can avoid. Prinect Image Control 3 is the first color measurement and control system to master automatic opaque white control.

Smart combination saves color changes in short runs

As indispensable as spot colors are as part of the brand identity when designing packagings, their use in the printing process costs a lot of time and money when runs are short. But there is an alternative that is both clever and lucrative...

Heavy cardboard and offset printing?

The perfect pairing for business success in the growing market of food packagings.

Smart Control

Yes, producing flawless quality with less paper waste is possible. Our expert explains how.

Hycolor Multidrive

The smart inking unit drive for the Speedmaster XL 106 shortens makeready times significantly.

Detecting and correcting errors in real time: "A clean sheet"

How do you keep the quality of your packaging jobs high without also increasing costs? Prinect is the answer.

Customer stories.

colordruck Baiersbronn, Germany

Primefire 106 drives significant production process optimization, enables you to master shrinking runs and increasing variants while delivering highest quality and best in class color register and allowing a maximum of flexibility in the finishing processes, thanks to the B1 format and the Heidelberg digital front end integration capabilities.

Karl Rädisch GmbH & Co KG, Germany

“With our average run length of 5,000 to 6,000 sheets, the Promatrix 106 CS is the ideal machine for our requirements.”

Rondo AG, Switzerland

Using the Primefire 106 digital printing system, the Swiss pharmaceutical packaging specialist Rondo AG is extending its just-in-time supply of small delivery quantities down to run sizes of one and jobs with variable data – and by so doing is consolidating its position as a supply chain partner to its customers.

Utah Paperbox, USA

Zero defect deliveries – this is how the North American packaging specialist Utah Paperbox is winning over its discerning pharmaceutical and luxury goods customers.

SB Graphic, France

“Print quality is key for our customers from the luxury sector and we’ve found this quality in the Speedmaster XL 162,” says Bruno De Bue, Managing Partner of SB Graphic.

JC Graphics Pvt. Ltd, India

“The Speedmaster CD 102 is the perfect choice for packaging print shops in India. It processes board up to 1 millimeter thick with ease. Plate changing with AutoPlate is also quick and easy. What’s more, contact-free sheet transport with the AirTransfer system and the high storage capacity of the inking system deliver a high-quality print result.”

Xianjunlong Color Printing, China

"We create the structural design for our packaging jobs at the touch of a button."

Multi Packaging Solutions Ussel, France

The Multi Packaging Solutions Group founded in 2005 is an established name in the packaging industry. With 9,200 employees and 59 plants worldwide, the company boasts a diverse range of competencies in the fields of healthcare, branded products (spirits, confectionery, and cosmetics), and multimedia.

Samduck, South Korea

When international corporations approach a medium-sized company with 27 employees to have sophisticated packagings printed, you know that this company must offer something very special. Samduck TMP based in Paju in South Korea does so in several ways.


Three seconds. That’s how long it takes a consumer to make a buying decision in the supermarket – mostly based on the packaging. International brands spend multi-digits million euro amounts for advertising and product staging, and thus for good reason expect packaging that is aesthetical, legally unobjectionable, functional and commercially flawless. ​ To fulfill the ever more complex requirements for defect-free production in the future also, Heidelberg delivers solutions for automated quality assurance and control that are integrated in presses, workflows, and an intelligently networked production environment. Our goal: Zero defect packaging.​ See how to avoid, detect and resolve defects during folding carton production:

Explore our interactive graphic
Heidelberg Packaging Technology


Our packaging printing equipment.

Whether offset, digital, or webfed printing, we offer impressive technology for the packaging printing industry. Our portfolio ranges from attractive, preconfigured presses to individually configured packaging machines for maximum productivity and the most sophisticated applications.

Technology overview
Heidelberg Packaging Technology


Navigated printing:
how does it work?

Similar to a navigation system in a car, the navigated printing features built in Speedmaster machines provide operators with the information necessary for the best possible workflow sequence for the job change.

Autonomous printing:
how does it work?

Autonomous printing represents the ultimate stage in automated print production. The patented Intellistart 2 operator guidance system from Heidelberg enables the fully automated job changeover - from the last to the first full sheet of the subsequent order to the start of the new production.

Lifecycle Solutions


Software, consumables and services for the packaging printer.

We help you open up new areas of business and improve the overall performance of your company to achieve long-term success

Lifecycle solutions overview
Lifecycle Solutions


All the consumables
and service parts packaging printers need, 24/7.

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