Fisel, based in Getafe, Madrid, is a graphic production and creative communications center that offers a comprehensive “turnkey” service for industry professionals. Its facilities combine state-of-the-art machinery with advanced graphic technology.
Furthermore, as Pepe Cordón and Juan Carlos Herrera—managers and founders of this innovative initiative—explain, “Fisel is home to the first coworking space dedicated to the graphic arts.” Grupo Plus Print is a pioneering collaborative space for graphic arts companies that have pooled their synergies and expertise, facilitating the creation of a broad portfolio of high-quality products and services.
The mission is clear: “We receive a request, and the company takes care of bringing the project to life. The partner company knows it will receive impeccable work on time without having to worry about machinery or investments.” Twenty-five years of experience give the Madrid-based printing company in-depth knowledge of the printing sector, and for all other services, it is supported by its own creative communications agency, which provides a comprehensive response to the advertising campaigns they manage.
The company’s machinery fleet is comprehensive and up-to-date. For offset printing, the company operates the new Speedmaster CX 104 5-L, which is complemented by a 2019 SM 102 and a CD 102. For post-press operations, it uses the Polar M137 guillotine equipped with peripherals. With this fleet, Fisel is able to offer a product that boosts its clients’ sales while strengthening customer loyalty.
In 2019, to further increase net productivity, Fisel invested in a Speedmaster SM 102 in the 70x100 format. Subsequently, in March 2024, the company incorporated the new drupa-generation Speedmaster CX 104 into its offset workflow, marking a significant improvement in both equipment efficiency and user experience. This five-unit press with a separate coating unit in the 70x100 format is equipped with Push-to-Stop technology for autonomous printing and has provided Fisel with exactly the right solution to produce a wide range of high-quality jobs with exceptional flexibility and cost-effectiveness.
“The new Speedmaster CX 104 was installed in March, and in just a few months we’ve significantly increased our net productivity. On average, we’re producing our print jobs 20 percent faster than before, and this has allowed us to break our internal records,” explains Juan Carlos Herrero, the company’s CEO.
Overall, the Speedmaster CX 104 has cut the time it took the Getafe-based company to set up a job by more than half, compared to the machines used previously. The print shop achieves an average production speed of around 14,500 sheets per hour, which is nearly 90 percent of the maximum possible speed. “The fast setup and high production speed make the Speedmaster CX 104 the perfect machine for both short and long runs. We have runs ranging from 300 to 100,000 sheets; now we’re saving time on changeovers and lightening the operator’s load during complex jobs. I like to say that, with the old technology, we needed pilots, but today we only need drivers,” says Juan Carlos as the CX 104 continues to churn out printed sheets.
The ease of operation of the machine with the Prinect Press Center XL 3, combined with the fact that intelligent assistance systems handle routine tasks, has transformed the way operators work. Thanks to various presets, they now find their interaction with the machine much more user-friendly and engaging. The air-cushioned sheet transport at the delivery ensures that even the thinnest print materials are deposited neatly onto the stack. When faced with long job queues, the Intellistart 3 software makes intelligent decisions about job sequencing. “It’s undeniable,” says Juan Carlos, “that the workflow has become smoother and that we’ve also gained productivity within our technical team. The five colors and the inline varnish tower allow us to run jobs inline and save time, further reducing the need for manual handling. The automation and digitization of many processes are enabling us to create more attractive jobs that draw in young people and keep them on board.”