The trend towards ever shorter innovation cycles in the print media industry has accelerated very quickly.

Heidelberg’s customer communications to become individual and digital

  • Innovation cycles becoming shorter and require new ways of communicating with customers
  • Heidelberg focusses on new, virtual trade fair concepts and regional events
  • “Innovation Week”, both digital and face to face, to take place in October
  • Participation in next year’s drupa trade fair cancelled due to unforeseeable effects of Covid-19