drupa 2016: Heidelberg continues growth course – new market opportunities in digital age


  • Complete digital printing family opens up new range of applications
  • Digitization paves way for autonomous printing
  • New cloud-based service platform extends service portfolio

Heidelberger Druckmaschinen AG (Heidelberg) will be continuing its growth course under the motto “Simply Smart” at the drupa 2016 trade show in Düsseldorf. The company will be focusing on new products and concepts from the strategic areas of equipment, services, and consumables that are intended to significantly increase the future volume of business and unlock new market opportunities. These new offerings from Heidelberg are aimed primarily at the growing market for high-end, intelligent packaging and high-quality commercial printing.

The company’s entire digital printing family will be making its world premiere in a single category – the “fire” product line. The Heidelberg Primefire 106 digital printing system developed in collaboration with Fujifilm is designed to open up new market segments by making industrial digital printing even more flexible. The close cooperation between the two technology leaders means that customers can benefit from industrial-scale digital printing for the first time. Seamless integration into the tried-and-tested production and management workflow of industrial print production plugs the gap between offset and digital printing. The medium-term goal is for digital business to account for over 10 percent of total sales at Heidelberg.

“At drupa 2016 we’ll be showcasing the new Heidelberg – customer-focused, innovative, and reliable,” said Heidelberg CEO Gerold Linzbach. “We’ve set the course for growth and sustainable profitability, and are expecting the trade show to take us further along this path. Serving the largest number of industrial print shops in the sector, our comprehensive digital and service concepts focus on customer benefits as we enter the digital age,” he added.

Digitization paves way for autonomous printing

New cloud-based service platform extends service portfolio


Important note


Thomas Fichtl
Head of Corporate Public Relations and Press Officer Tel.: +49 (0)6222 82 67123
Fax.: +49 (0)6222 82 67129

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