Touchpoint Packaging is a special area at drupa. Since the spring of 2018, the brand owners Nestlé and Danone with seven market leaders from printing and packaging technologies, - including Heidelberger Druckmaschinen AG, - have made up the steering committee for this initiative. The intent is not to focus on what is already being done but to showcase inspiring new cases addressing brands challenges and pointing out meaningful directions where packaging can go.
All members are engaged with this topic and they all want to contribute to a better world with a better packaging production. The drupa Touchpoint Packaging experience will be a drupa 2020 must see with guided tours, short lectures and samples to collect.
Prinect makes smart production a reality. The central platform helps packaging print shops to offer the right product at the right price and to increase profits through high-performance production methods.
Packagings with finishing effects that appeal to the sense of touch are very much on trend. In a product landscape dominated by visual stimuli, they make the difference on the shelf by awakening the desire to buy.
Different package sizes, dosages, and drug concentrations – batch sizes in the pharmaceutical industry are decreasing. The challenge is to produce ever shorter runs with spot colors in an increasing variety of variants economically. Anti-counterfeit protection or embellishment are frequently required as well...
To stand out with high-quality effects. This is what manufacturers are asking for more and more often when it comes to promotional packaging for their products. And cold foil application is being used more and more frequently.
For most companies that print metallic, colored or transparent materials, opaque white is not something they can avoid. Prinect Image Control 3 is the first color measurement and control system to master automatic opaque white control.
As indispensable as spot colors are as part of the brand identity when designing packagings, their use in the printing process costs a lot of time and money when runs are short. But there is an alternative that is both clever and lucrative...
Cyber attacks continue to double each year and new threats appear every day. Backup and data protection are not always a top priority for printers, but once job data loss, significant production downtime due to accidental data deletion, hardware failure, lost or stolen removable media, or a natural disaster occurs, it quickly becomes a top priority...
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