Expanding horizons with digital printing.
Web to Print
Print shops that make the Web work for them can open up new customer groups and offer their existing customers service around the clock. Everything needed to do this is available from a single source at Heidelberg.
Customer groups are at least as varied as the print products they order. They range from occasional buyers with short runs to major customers with complex internal processes. It is possible both to attract new customers through straightforward order processes and to handle complex orders efficiently. This diversity of different needs can be harnessed cost-effectively by moving into Web-to-print.
With the Prinect Web Shop, Heidelberg offers its customers a software solution in which customers of all kinds can serve themselves, so to speak. Ultimately this means creating print offerings that are available around the clock for all target groups. Customers put together their made-to-measure order and the supplier produces and supplies this as required in a process that is largely automated.
Using the Prinect Web Shop, this also works when customers have specific requirements. For example, large companies whose employees order print products compile their orders in a closed online shop. They do not need to worry about details such as design or time-consuming searches for templates. Everything is already conveniently prepared for them in the shop. Occasional buyers use the freely accessible online shop to bring to life their ideas for business cards, letterheads, or other standardized print products.
This delivers enormous benefits for print shops. The system handles numerous operations that without an online print shop would have to be performed manually. This is possible because the Prinect Web Shop is integrated into the production workflow — covering everything from the order processing of data in production to approval and invoicing.
Jobs from the Web Shop are generally transferred to the press as mixed forms. With “Push to Stop,” the new Speedmaster generation opens up completely new opportunities in this area. For the first time, several follow-up jobs can be prepared and approved while the previous job is still in production. In addition, when changing jobs, processes are started automatically and then run autonomously. After the start of a new job, the Prinect Inpress Control 2 inline measuring and control system then switches the press automatically to “production” as required once the predefined quality parameters for color and register have been met. This fully covers the special requirements of Web-to-print business in the pressroom.
Heidelberg offers a high-performance portfolio of its own folding systems and Polar cutting technology for the necessary processing steps. It thus provides customers with everything they need for Web-to-print.
The key features in 15 seconds
The Prinect Web Shop from Heidelberg offers print shops an easy gateway to online business and thus the opportunity to attract new customers and strengthen relationships with existing customers through optimized services.
- All-in-one solution to move into Web-to-print
- Faster order processing
- Targeting new customer groups through greater product diversity, and continuous availability of the online shop
- Integration of specific customer requirements through freely accessible and closed shop versions for B2B and B2C
- New Speedmaster generation for industrial commercial printing — Web-to-print — with the patented Intellistart 2 assistance system for fully automated job changes
- High-performance postpress portfolio, particularly for special requirements in Web-to-print