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Heidelberg’s customer communications to become individual and digital

07/08/2020

  • Innovation cycles becoming shorter and require new ways of communicating with customers
  • Heidelberg focusses on new, virtual trade fair concepts and regional events
  • “Innovation Week”, both digital and face to face, to take place in October
  • Participation in next year’s drupa trade fair cancelled due to unforeseeable effects of Covid-19

The trend towards ever shorter innovation cycles in the print media industry has accelerated very quickly. Data-based digital business models are emerging in very short time intervals and are constantly being modified to align with current specific customer requirements. Customers thus need to be informed about the latest trends quickly, flexibly and on an ongoing basis. This trend also affects customer communications at Heidelberger Druckmaschinen AG (Heidelberg): The company will focus on offering more new, digital options to present products and innovations.

Innovation offensive in packaging as a growth market – complete interconnection of end-to-end printshop processes to be seen live for the first time
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Masahiro Kaneko
Marketing

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