Heidelberg and SAP Present Their First Integrated Software Solutions at IFRA 99
10/11/1999
SAP AG and Heidelberger Druckmaschinen AG (Heidelberg) will be
giving an initial preview and case studies of their integrated
software solutions at a joint stand at the IFRA exhibition in
Amsterdam
As part of a development and sales cooperation agreement for the newspaper and magazine market, the two companies have been working together for some time on component systems which support all the processes encountered in media companies. SAP is concentrating on the commercial components, while Heidelberg is focusing on media production in the fields of publishing, prepress, press, postpress and logistics.
Large parts of this production system will be presented by Heidelberg over the coming year. The components which are already available and the existing SAP solutions will be on show at IFRA. These include a browser-based ad solution in the form of an Internet Kiosk concept with solutions for the online sale of classified ads. Technical design processes from Heidelberg and sales processes from SAP Media are seamlessly integrated into this solution. It is aimed at newspaper publishers, and is ideal for real estate, car and personal ads.
The browser-based or Windows NT-based solutions on show provide an early gateway to system modules which will be compatible with the forthcoming cross-media production system.
The joint venture partners will also be presenting an ad integration solution which is already being used effectively by their shared newspaper customer Luxemburger Wort (Imprimerie Saint-Paul S.A.). It is based on the Linopress system from Heidelberg, the SAP IS-M/AM solution (ad management) and production planning components from PPI Media GmbH.
SAP Media, the tried-and-tested software solution for the media industry, is based on the commercial modules of the SAP R/3 system and integrates media-specific SAP components for tasks such as advertising management (IS-M/AM) and media sales (IS-M/SD). SAP Media is part of the new software and service solution "mySAP.com", the open Internet infrastructure for collaborative business practices both within companies and in business-to-business applications.
With this portfolio, SAP and Heidelberg can already supply comprehensive web-capable applications, in-depth knowledge of the sector, and complementary services.
For further information:
Heidelberger Druckmaschinen AG
Hans-Dieter Siegfried
Tel.: +49 (0)6221 92 50 63
E-eail: hans-dieter.siegfried@heidelberg.com
As part of a development and sales cooperation agreement for the newspaper and magazine market, the two companies have been working together for some time on component systems which support all the processes encountered in media companies. SAP is concentrating on the commercial components, while Heidelberg is focusing on media production in the fields of publishing, prepress, press, postpress and logistics.
Large parts of this production system will be presented by Heidelberg over the coming year. The components which are already available and the existing SAP solutions will be on show at IFRA. These include a browser-based ad solution in the form of an Internet Kiosk concept with solutions for the online sale of classified ads. Technical design processes from Heidelberg and sales processes from SAP Media are seamlessly integrated into this solution. It is aimed at newspaper publishers, and is ideal for real estate, car and personal ads.
The browser-based or Windows NT-based solutions on show provide an early gateway to system modules which will be compatible with the forthcoming cross-media production system.
The joint venture partners will also be presenting an ad integration solution which is already being used effectively by their shared newspaper customer Luxemburger Wort (Imprimerie Saint-Paul S.A.). It is based on the Linopress system from Heidelberg, the SAP IS-M/AM solution (ad management) and production planning components from PPI Media GmbH.
SAP Media, the tried-and-tested software solution for the media industry, is based on the commercial modules of the SAP R/3 system and integrates media-specific SAP components for tasks such as advertising management (IS-M/AM) and media sales (IS-M/SD). SAP Media is part of the new software and service solution "mySAP.com", the open Internet infrastructure for collaborative business practices both within companies and in business-to-business applications.
With this portfolio, SAP and Heidelberg can already supply comprehensive web-capable applications, in-depth knowledge of the sector, and complementary services.
For further information:
Heidelberger Druckmaschinen AG
Hans-Dieter Siegfried
Tel.: +49 (0)6221 92 50 63
E-eail: hans-dieter.siegfried@heidelberg.com
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