Joint Solution for Newspaper and Magazine Publishers
07/14/1999
Heidelberger Druckmaschinen AG and SAP AG intensify cooperation
Heidelberger Druckmaschinen AG and SAP AG have agreed to extend their cooperation in the media market. A cooperation agreement with global objectives has now been signed between the two companies.
The purpose of the cooperation on the newspaper and magazine market is to develop and market an integrated, comprehensive solution which consists of commercial components from SAP AG and of technical modules which are to be developed by Heidelberger Druckmaschinen AG. This thereby extends cooperation between the two companies to well beyond the content management systems originally envisaged and comprises all core business processes from the content production of print media, through prepress and press, to product sales, advertising and dispatch. SAP administrative systems in the fields of accounting, logistics and personnel management are also an integral part of the solution. For the first time ever, this will allow full support for all key commercial and technical processes in publishing houses.
The MOM (Media Object Manager) content management system which has been planned jointly between the two companies has since aroused considerable interest well beyond the media industry. It is also seen as particularly important for corporate publishing and thereby goes far beyond the target market originally intended. Further development will therefore be conducted by SAP AG in close cooperation with Heidelberg. The jointly projected media production management system will be developed by Heidelberg with focus on print media and internet.
In the pre-media sector, i.e. planning, editorial and advertising systems, Heidelberg's Linopress System provides a Windows NT-based solution which is already in productive use at shared customers.
Through this cooperation agreement, both partners will be looking to quickly implement highly integrated and modular solutions.
Publishing houses can therefore count on coordinated, future-oriented products to support them in every aspect of their operations from sales and content production to printing and mailroom operations. SAP and Heidelberg are convinced that combining their core competences will bring considerable additional benefits to their customers in the changeover to industrial media production based on standardized enterprise resource planning systems.
Heidelberger Druckmaschinen AG and SAP AG have agreed to extend their cooperation in the media market. A cooperation agreement with global objectives has now been signed between the two companies.
The purpose of the cooperation on the newspaper and magazine market is to develop and market an integrated, comprehensive solution which consists of commercial components from SAP AG and of technical modules which are to be developed by Heidelberger Druckmaschinen AG. This thereby extends cooperation between the two companies to well beyond the content management systems originally envisaged and comprises all core business processes from the content production of print media, through prepress and press, to product sales, advertising and dispatch. SAP administrative systems in the fields of accounting, logistics and personnel management are also an integral part of the solution. For the first time ever, this will allow full support for all key commercial and technical processes in publishing houses.
The MOM (Media Object Manager) content management system which has been planned jointly between the two companies has since aroused considerable interest well beyond the media industry. It is also seen as particularly important for corporate publishing and thereby goes far beyond the target market originally intended. Further development will therefore be conducted by SAP AG in close cooperation with Heidelberg. The jointly projected media production management system will be developed by Heidelberg with focus on print media and internet.
In the pre-media sector, i.e. planning, editorial and advertising systems, Heidelberg's Linopress System provides a Windows NT-based solution which is already in productive use at shared customers.
Through this cooperation agreement, both partners will be looking to quickly implement highly integrated and modular solutions.
Publishing houses can therefore count on coordinated, future-oriented products to support them in every aspect of their operations from sales and content production to printing and mailroom operations. SAP and Heidelberg are convinced that combining their core competences will bring considerable additional benefits to their customers in the changeover to industrial media production based on standardized enterprise resource planning systems.
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