ROI periods between 6 and 24 months
Heidelberger Druckmaschinen AG (Heidelberg) has examined
the Return on Investment (ROI) from digital workflow solutions in
three customer scenarios that are typical for the print media
industry. Depending on the company's size and the existing
level of integration, the ROI period is between six and 24 months.
Since the framework conditions differ from one business to the
next, Heidelberg has calculated bandwidths for the anticipated ROI.
The selected scenarios are based on real examples that have been
rendered anonymous and have been reduced to those integrated areas
needed for ROI calculations. All calculations have been based on
the Prinect Workflow from Heidelberg. The results derive from ROI
calculations for customers who themselves defined the areas
Scenario 1: Medium-sized commercial print shop optimizes color
management for top print quality
This first example (graphic 1: Medium-sized commercial
print shop), which looks at a printing business with less than 100
employees, yields an ROI of between six and eight months. The
integration solution focussed on color management in the prepress
and press stages using Prinect Color Solutions and Print Color
Management Services, i.e. on initial calibration of the entire
color workflow with support from Heidelberg. Prior to
implementation, considerable investment in time and materials was
needed to satisfy customers' high quality requirements. The ROI
calculation is based on the following principles:
- The ROI calculation related solely to the investment in the
Prinect Color Solution. Costs for project management, training,
changeovers and organizational aspects were taken into
- Not included are positive effects deriving from the extra
production capacity made possible by reducing makeready
In this scenario, only savings in materials have been taken
into account when calculating the ROI period. Customer loyalty has
also been enhanced through maximizing quality.
Scenario 2: Industrial-scale printshop cuts throughput times and
waste and increases sales efficiency
This example (graphic 2: Industrial-scale print shop) is
based on an industrial-scale print shop with more than 100
employees which already had a high level of integration and was
able to achieve an ROI of 16 to 18 months for its investment in
digital integration solutions. The ROI was achieved in part by
faster processing made possible by a greater level of integration
in prepress, press, job planning, field service, job processing and
savings in waste. To remain flexible in the integrated print media
production process, 100 percent digital processing from job
acceptance to final delivery is essential.
The calculation is based on the following factors:
Scenario 3: Small commercial print shop creates room for
- The ROI was calculated for the costs resulting from the
integration process. The costs for project management, training
and increased workloads during the changeover phase were also
taken into account.
- All other potential savings by workflow components, for
example through reductions in processing times at the individual
workstations were disregarded, as were increases in productivity
resulting from freed-up production capacity, and also serve to
improve the ROI result.
The example (graphic 3: Small commercial print shop) is based
on a conventional commercial print shop with fewer than 20
employees which had already taken the first steps towards
integration through Prinect Prinance and Prinect Printready. The
company was therefore less interested in achieving a ROI within a
specific period than on increasing the productivity of job
management and prepress while maintaining the same personnel cost
structures, with a view to investing in a further press. The ROI in
this scenario was around 24 months.
The following factors contributed to a further improvement in
the ROI achieved:
- Plates for repeat orders can now be produced in just 15
- The error rate has been lowered by 15 to 20 percent.
- Processing time in prepress has been cut by an average of 30
percent per job.
- The time spent on job processing and costing has been cut by
around 75 percent compared with manual costing and tracking.
- The organizational development of the company has been
significantly improved with the introduction of the
"The three scenarios chosen illustrate that digital
process integration pays dividends if the criteria for efficient
project management are adhered to and a meticulous vulnerability
analysis is conducted. In particular, the example of the
conventional commercial print shop shows that even small printers
can implement integrated workflows systems successfully if they
approach the integration process step by step and in parallel to
live operation," concludes Jörg Bauer, Vice President
Prinect Workflow at Heidelberg.
For further information:
Heidelberger Druckmaschinen AG
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46