HeiPort e-services to improve efficiency of print-buying
process; enable remote proofing, electronic orders and more
efficient job management
Print businesses will be able to use the power of the
Internet to improve service and strengthen relationships with
customers, employing a new, state-of-the-art e-commerce solution
announced today by Heidelberg.
HeiPort™, a new kind of e-portal, will allow print
providers to communicate directly with print buyers through a
designated Web site and will enable an array of e-services, from
remote proofing and online requests for printing quotes and orders,
to job management and secure file transfer. The HeiPort system also
will be customizable to feature the branding of individual print
businesses and will serve as an online gateway to Heidelberg's
emerging Prinect™ products.
Available to U.S. print providers in August, the HeiPort
e-portal is designed to save print providers time and effort by
enhancing the print production workflow; providing quick response
to customer needs; and seamlessly integrating with the equipment of
Heidelberg and other manufacturers. It also is built to strengthen
customer relationships, unlike printing auction sites that
depersonalize the relationship and treat printing services as a
commodity.
"The Internet offers enormous potential for printers to serve
their customers better, but so far it hasn't been easy to do - and
current e-portal auction sites have actually made it more
difficult," said Wolfgang Pfizenmaier, president of Heidelberg's
Digital Solution Center. "With the HeiPort e-portal, we're giving
print providers exactly what they've asked for - an Internet
solution that boosts productivity, improves workflow and helps
print businesses build stronger customer relationships."
Making e-services productive for printers
Print providers are facing the challenge of meeting customer
demand for faster turnaround times, greater productivity and more
print solutions. Previous Internet technologies have fallen short
because they haven't linked to the printer's entire workflow.
HeiPort services will bridge that technology gap by enabling
access to a full range of online tools that allow all parts of the
print workflow to collaborate with one another. The fully job
definition format (JDF)-compliant HeiPort system can be integrated
with other JDF-based packages, including Heidelberg's emerging
portfolio of Prinect workflow products, as well PrintTalk-compliant
products.
Printers will be able to easily take advantage of HeiPort's
services, without a major investment in new equipment. All it takes
is an URL and a password for customers to access HeiPort's array of
tools, including:
Remote proofing
Heidelberg's Remote Proofing ASP enables WYSIWYG soft-copy
proofing of jobs over the Internet. Printers and print buyers can
use it to collaborate on brochures, sell sheets, manuals and other
print jobs. They can then review and approve them in real time -
and in full resolution - online.
With the click of a mouse, customers can view and mark up
print jobs on screen - just as they would mark changes on hard-copy
proofs. Everyone involved in a particular job is notified
immediately by e-mail whenever an edit is suggested and/or a change
is made. Print customers benefit from the convenience of the
Internet and from a service that provides shorter correction cycles
and eliminates the cost of express-mail charges to submit desired
changes.
The Remote Proofing ASP was developed by Heidelberg
collaboratively with RealTimeImage, Inc. It is available today as a
stand-alone service to print providers, who can subscribe on a
monthly basis with no initial sign-up fee. A customizable version
of the ASP will be available as part of the overall HeiPort
e-portal system in August.
Custom branding
The e-portal technology is Heidelberg's, but the e-services
remain the functions of individual print businesses. The services
are accessible through a printer's Web site, and it's up to the
printer how the e-services are offered to its customers, which
e-services it offers and how the e-services are arranged on its Web
site.
Online print buying
HeiPort provides an online shop that lets printers
communicate easily with their customers for such activities as
printing quotes, job orders, job tracking and electronic reorders
of archived jobs. The system features a user-friendly
request-for-quotes process for easy specification of basic jobs.
Fast, secure file transfers
The HeiPort e-solution offers advantages over existing
Internet solutions, including e-mail or FTP sites, by allowing
multiple files to be transported in a single session, providing
interruption recovery and 128-bit encryption security - the same
level of security as online banking.
According to Pfizenmaier, the HeiPort e-portal is a modular
system that will be expanded over time. "The array of online
services we're showing at ON DEMAND provide tremendous
opportunities for printers and their customers, but they are only
the beginning. In future versions, we'll expand the system to offer
more high-value services, from e-cataloging and template creation,
to preflighting and personalized variable data printing."
Equipment and availability
Print businesses can easily take advantage of HeiPort's full
range of services, without the need for additional equipment. They
can get started with their current Web browser (it accepts Internet
Explorer or Netscape) on a standard Windows or Macintosh personal
computer. Larger files and more complex jobs, however, may require
a higher-speed Internet connection.
Printers in the U.S. can begin employing the HeiPort
e-services system in August. For European Customers it'll
probably available in spring 2003.
Image:
HeiPort will be able to use the power of the Internet to
improve service and strengthen relationships with customers.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail:
matthias.hartung@heidelberg.com