Heidelberg Successfully Expands its Business in the Asian Pacific Market

• Printers rely on well-proven platform of the Speedmaster CD 102
• Packaging printing up and coming in Vietnam and Thailand
• Emerging markets go green
• Best value for money: Speedmaster SM 74 boosts productivity at commercial printshops

Printers in emerging countries increasingly invest in technology made by Heidelberger Druckmaschinen AG (Heidelberg). Particularly the market for packaging printing is growing: A recovering economy in various countries in the Asian Pacific region has led to improved consumer confidence and increased consumer spending. Demand for consumer goods, and consequently for their packaging has also increased. Food, non-food and beverages categories registered positive packaging unit volume growth. Increased demand for product quality and safety, have prodded packaging printers to innovate and invest in high quality equipment.

Packaging printers from Vietnam are mainly investing in a press that is able to handle thick substrates: the Speedmaster CD 102.
Viethung Packaging invested in a Speedmaster CD 102 six-color with coater and extended delivery, which was recently installed in Hung Yen. The press complements a Speedmaster XL 105 five-color, installed in 2009. Viethung primarily prints folding cartons for the electronic industry in Vietnam.

Packaging and Label printer Khatoco has installed a new Speedmaster CD 102-6+L in May. Binh-Tan-based Khatoco, one of the leading packaging printers in Vietnam, is producing cigarette packaging and labels for the growing beer label industry in Vietnam. The new press runs alongside a Speedmaster XL 75-LY-6LX, which had been installed in 2008.

As one of the leading printing houses in Vietnam and Southeast Asia, Viettel Printing has signed an order for two Speedmaster CD 102-6+L X UV. The presses are to be installed at the company's premises Ho Chi Min City and Hanoi. What's more: The order includes a complete postpress packaging order: Polar systems, two Easy Gluers EG 100 folder gluers and a Variamatrix 105. The company mainly produces boxes for cosmetics, as well as pharmaceutical, industrial, candy and food boxes.

Thailand is growing in high-end printing
Renowned folding carton manufacturer S. Silpa in Nonthaburi started their humble business with a SORZ. Founded in 1958, the company grew fast and is today employing around 300 staff. S. Silpa is continuously developing its quality system. Equipped with a considerable range of Heidelberg presses - one Speedmaster CD 74, three Speedmaster CD 102 presses, and a Speedmaster XL 75 - the latest press, a Speedmaster CX 102 eight-color with coater and UV, will be installed shortly. Part of the deal is a Polar 137 XT Autotrim cutting system. S. Silpa mainly produces folding cartons for the food, pharmaceutical, cosmetic and consumer goods industries.

Printing Solution Company (PSC) specializes in printing plastics for premium boxes for the cosmetic, perfume and healthcare industry. The Bangkok-based printer mainly supplies Japanese manufacturers. The company, established in 2002, is enjoying phenomenal growth resulting in a new Heidelberg press being purchased annually: The recently installed Speedmaster XL 75-8+L UV works alongside a Speedmaster XL 75-6+L UV, a Speedmaster CD 74-6+L UV, a Speedmaster CD 74-5+L UV and a Speedmaster SM 74-5+L UV. PCS's management consults Heidelberg Thailand on a regular basis to brush up their knowledge on the latest technology.

L.L.H Printing & Packaging (LLH) in Samut Prakan, already equipped with a Speedmaster CD 102 six-color with coater from Heidelberg, recently decided to install their second Speedmaster CD 102-6+L in an elevated version. LLH not only opted for Heidelberg because of quality, reliability and Heidelberg Thailand's after sales service, but also because the majority of their international customers insist on packaging products being manufactured on Heidelberg presses.

S. Pack and Print (S. Pack) Company Limited, based in Songkhla, engages in the manufacture and sale of corrugated and duplex board packaging products and also provides offset printing services in two factories. The print shop recently completed the installation of a Speedmaster CD 102-4+L. In the past, the company was equipped with used equipment from various suppliers. After the Japanese company Oji bought a shareholding of S. Pack in 2011, the production was restructured - the used equipment did not meet their expectations. Since S. Pack's customers are satisfied with the performance of the Speedmaster CD 102, the company plans to purchase a second Speedmaster CD 102-6+L for a third factory to be opened early next year.

Green Life Printing, a new Thai print shop established as a partnership project between the companies HN Group and Print City, definitely is a green printer. The customer decided in favor of a Speedmaster SM 102 four-color press and benefits from Heidelberg Thailand's knowledge on green printing and HEI ECO. Green printers project a growingly positive image to the market.

The ideal press for commercial print shops: India's commercial and packaging printers primarily opt for the Speedmaster SM 74 from Heidelberg.
Commercial and packaging printer Ratna Offsets Ltd. installed a brand-new Speedmaster SM 74 four-color plus a Polar cutter 115 XC Plus. In addition, the customer signed for a Suprasetter A 75 to be installed in fiscal year 2013. The Ahmadabad-based company employs a workforce of around 50. The Speedmaster SM 74 is an ideal printing press for commercial print shops focusing on solid growth. Owner Dr. Vipul Shanker Pandya founded his company in 1980.

New-Delhi-based Maatti Design recently installed a Speedmaster SM 74 five-color standard pile machine. The company, founded in 2005, consists of a team of product designers from various fields of expertise. The former competition customer invested in Heidelberg and now works with his first sheetfed offset printing press in their press room. The commercial and packaging printer also decided in favor of a new Polar cutter.
A brand new Speedmaster SM 74-4-H has been installed at Modest Graphics in Delhi.Also a former competition customer, Modest Graphics invested for the first time in Heidelberg. The decision in favor of Heidelberg resulted from two facts: best technology and best value for money. With the new machine installed, the company successfully started its export business.

Agarwal Print Media (Agarwal), a commercial and packaging printer located in the small district Meerut at Uttar Pradesh, has made a big step forward: The company with a workforce of more than 50 has installed a brand new Speedmaster SM 74 four-color, a Suprasetter A 105 and a Polar 115 XC Plus cutting machine. Agarwal, which almost concluded a deal with a competitor, has built a new state-of-the-art building to have their machines running under one roof.

New Delhi-based commercial printer India Offset just installed a new Speedmaster CD 102 four-color. Before the new press was commissioned, the print shop had been running A1 size presses from a competitor. With the new Speedmaster CD 102 the productivity level is now at least four times higher than before. India Offset supplies the government, corporations, and organizations all over India with magazines, annual reports, books, labels, calendars, folders and much more.

Kamala Printing Press is a commercial printer with a workforce of around 30. Based in Varanasi, a district of Eastern Uttar Pradesh, the customer has invested in a Speedmaster SM 74-4, which is just being shipped from Germany to India. The Speedmaster SM 74 is the first brand new press in this area and will replace a second hand competition machine.

Malaysia's first Speedmaster SX 102 eight-color perfecting press goes to Percetakan Nasional Malaysia Bhd (PNMB). The wholly owned unit of the Ministry of Finance opted for the Heidelberg press on the occasion of drupa 2012. The growing customer demand for fast turnaround times and excellent quality at a reasonable prize prompted PNMB to invest in Heidelberg's latest technology. Established in 1888, PNMB was incorporated in 1993 becoming wholly owned by the Ministry of Finance in Malaysia. The company's services include general printing, variable data printing, security printing as well as document and imaging management solutions. PNMB is located in Putrajaya, a planned city located 25km south of Kuala Lumpur. Since 1999, Putrajaya has served as the federal administrative center of Malaysia.

Singapore commercial printer Asiawide Print Holdings Pte Ltd. (Asiawide) is committed to delivering high quality by means of latest technology. Following the investment in a Stahlfolder Ti 52 in 2011, the company decided to install a Heidelberg Speedmaster XL 75 in late January 2012. Additional orders include the latest Prinect Pressroom Manager and the Prinect mobile solutions. Reasons for the print shop's choice are manifold: the well-known brand, reliability as well as the expertise of the Heidelberg staff and commitment in providing total solutions.


Figure 1: Mr. Hung, owner of Viethung Packaging Hanoi, pictured with Douglas Mooney, Product Management Heidelberg Asia Pacific, and the Rieckermann Vietnam installation team.

Figure 2: The Speedmaster CD 102 is the all-rounder for a wide variety of applications. The press combines convenient automation with straightforward operation. Its sophisticated technology processes a whole host of substrates - from lightweight paper to board.

Figure 3: Thai company Green Life Printing benefits from the productivity, quality, reliability, and cost-effectiveness of Heidelberg's Speedmaster SM 102. Pictured: representatives of Green Life Printing, Heidelberg Thailand's sales team and René Ludvigsen (fourth from left), Head of Sales for the Region Asia Pacific and Managing Director Heidelberg Graphics (Thailand) Ltd

Figure 4: Dr. Vipul Shanker Pandya, owner of commercial and packaging print shop Ratna Offsets in Ahmadabad, India, invested in a Speedmaster SM 74-4 to increase productivity.

Figure 5: Various printers in the Asian Pacific region opt for the Speedmaster SM 74. The two- and four-color models are the ideal presses for print shops with a professional approach to satisfying growing customer requirements or a desire to grow in a changed market environment.

For further information about the company and image material, please visit the Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.


For further information in the Asia Pacific market, please contact:
Heidelberger Druckmaschinen AG
Thomas Frank
Phone: +65 9116 7789
Fax: +49 (0) 6221 92-5069
E-Mail: thomas.frank@heidelberg.com

For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Silke Wolf
Phone: +49 (0)6221 92-5061
Fax: +49 (0)6221 92-5069
E-Mail: silke.wolf@heidelberg.com