Pioneering Work for Small Formats - the Fifth Color Is All-Important!
05/04/1999
Heidelberg Printmaster GTO 52: 4c and spot color now possible in
a single pass; fifth printing unit supports inline coating;
optional sheet reversal
It is something which many printers have waited a long time for - Heidelberg's tried-and-trusted Printmaster GTO 52 series has now been extended by a five-color model. This is Heidelberg's response to market calls for a press capable of handling small-format 4c jobs plus spot color or coating. The Heidelberg Printmaster GTO 52 five-color press is positioned in the medium-price range, delivers cost-effective results and is highly reliable in production. It has been tailored specifically to the needs of small-format printshops looking to expand their product portfolio and customer service.
The fifth printing unit is the logical extension to a highly versatile printing press that has been proven worldwide. It ensures optimum cost-efficiency when producing small-format publications in small to medium runs and ensures high flexibility in everyday operation. Customers today increasingly want special colors. And this applies equally to small-format printers - no matter whether customers want true-color reproduction of specific in-house colors in order to ensure a consistent corporate design or whether they are looking for gold, silver or other special effect colors. The fifth printing unit means that jobs of this type can now be performed in only a single pass.
The problem of poor quality color tones such as gray produced using 4c is one which will be familiar to users. Even when printing large areas, reproduction problems can occur if these areas are created using CMYK process colors (e.g. color fluctuations, color purity). This situation can now be improved or ruled out altogether through the use of special colors.
Customers' needs in terms of printing, coating and optical effects are growing all the time. The fifth printing unit now allows small-format printers to access all the options of surface coating in a single pass. Both full-area and partial coating offer the printer exciting new design options. The coating can now be applied cost-effectively with the fifth printing unit, thereby ensuring competitive prices.
The Heidelberg Printmaster GTO 52 has long been known in the trade press as the "small-format classical press at the cutting edge of technology". More than 94,000 printing units worldwide bear witness to the tremendous versatility and cost-effectiveness of this "all in one" unit for quality offset printing. The Heidelberg Printmaster GTO 52 is equipped with single-sheet feeder, electronic double-sheet detector, sheet-travel monitors, laser-slit knife-type ink fountains, direct continuous dampening unit, chromium-plated plate cylinders and line powder spray device.
In addition to special devices for ensuring register-accurate perforation, numbering, imprinting, etc. in a single pass, the Heidelberg Printmaster GTO 52 also features an optional sheet reversal unit. This unit can be ordered for use between the first and second or the second and third printing units. This unit makes the Printmaster GTO 52 exceptionally flexible as a five-color printing press.
One of the first print shops to use the new Heidelberg Printmaster GTO 52 five-color press is Arlington Lithograph in Boston, Massachusetts. "Our customers primarily include educational establishments, universities, advertising agencies and commercial enterprises. The demand for high-quality four-color publications in runs of up to 10,000 has recently increased dramatically" explains proprietor Mike Faiola. The company, founded in 1963, has a workforce of 27 and primarily produces booklets, posters and corporate publications in runs which are typically between 1,000 and 10,000.
Customers today want multi-color and four-color publications - including with spot colors and coating. "Our capacity was quickly utilized, since the multiple press runs and repeat make-ready operations required for a single job not only make work complex, but also reduce productivity." The Boston company faced the decision of re-equipping its machine park. Up until that point, it had been using two Heidelberg GTOZ, a Heidelberg SORDZ and a Heidelberg SORSZ, each with two printing units.
Despite the trend to multi-color publications and an increase in its number of orders, Arlington Lithograph had not anticipated moving up to the next printing format nor had it envisaged adding further single-color or two-color presses.
"While the page count of numerous brochures and small magazines had increased quite considerably, we would need either additional orders or far higher production runs in order to fully utilize a printing press in the next highest format. At the current time, however, demand is still too low and it would therefore not be possible to fully utilize the press, quite apart from the high investments and relatively long payback period that would be involved".
The company therefore found itself in a similar position to many other printshops faced with an increase in order volume, a wish to improve quality and customer service, and the desire to make a cost-effective investment. Arlington Lithograph finally opted for a Heidelberg Printmaster GTO 52 five-color press. "One of the critical factors for us was the technical reliability, quality and cost-effective operation which the Printmaster GTO 52 promised. When we learned that this machine was now available with five printing units and sheet reversal unit, our decision was an easy one".
Arlington Lithograph is frequently called upon to supply dual-language brochures for customers from educational establishments, institutions and government authorities. "In the past, two or three passes have been necessary with all the plate changes this entails. The fifth printing unit will enable us to print these jobs in a single pass", explains Arlington Lithograph.
The Heidelberg Printmaster GTO 52 five-color press closes the gap to highly-automated printing presses. "The lower net productivity of the GTO 52 vis-à-vis these presses can be easily made up by the somewhat longer run times. If necessary, we can also handle large orders," explain the printers in Boston, "but the machine investment like the hourly rates remains within acceptable limits".
The Heidelberg Printmaster GTO 52 with five printing units is ideal for small and medium-sized print shops and provides a platform for future success in what is a growing, increasingly sophisticated market.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail: hilde.weisser@heidelberg.com
It is something which many printers have waited a long time for - Heidelberg's tried-and-trusted Printmaster GTO 52 series has now been extended by a five-color model. This is Heidelberg's response to market calls for a press capable of handling small-format 4c jobs plus spot color or coating. The Heidelberg Printmaster GTO 52 five-color press is positioned in the medium-price range, delivers cost-effective results and is highly reliable in production. It has been tailored specifically to the needs of small-format printshops looking to expand their product portfolio and customer service.
The fifth printing unit is the logical extension to a highly versatile printing press that has been proven worldwide. It ensures optimum cost-efficiency when producing small-format publications in small to medium runs and ensures high flexibility in everyday operation. Customers today increasingly want special colors. And this applies equally to small-format printers - no matter whether customers want true-color reproduction of specific in-house colors in order to ensure a consistent corporate design or whether they are looking for gold, silver or other special effect colors. The fifth printing unit means that jobs of this type can now be performed in only a single pass.
The problem of poor quality color tones such as gray produced using 4c is one which will be familiar to users. Even when printing large areas, reproduction problems can occur if these areas are created using CMYK process colors (e.g. color fluctuations, color purity). This situation can now be improved or ruled out altogether through the use of special colors.
Customers' needs in terms of printing, coating and optical effects are growing all the time. The fifth printing unit now allows small-format printers to access all the options of surface coating in a single pass. Both full-area and partial coating offer the printer exciting new design options. The coating can now be applied cost-effectively with the fifth printing unit, thereby ensuring competitive prices.
The Heidelberg Printmaster GTO 52 has long been known in the trade press as the "small-format classical press at the cutting edge of technology". More than 94,000 printing units worldwide bear witness to the tremendous versatility and cost-effectiveness of this "all in one" unit for quality offset printing. The Heidelberg Printmaster GTO 52 is equipped with single-sheet feeder, electronic double-sheet detector, sheet-travel monitors, laser-slit knife-type ink fountains, direct continuous dampening unit, chromium-plated plate cylinders and line powder spray device.
In addition to special devices for ensuring register-accurate perforation, numbering, imprinting, etc. in a single pass, the Heidelberg Printmaster GTO 52 also features an optional sheet reversal unit. This unit can be ordered for use between the first and second or the second and third printing units. This unit makes the Printmaster GTO 52 exceptionally flexible as a five-color printing press.
One of the first print shops to use the new Heidelberg Printmaster GTO 52 five-color press is Arlington Lithograph in Boston, Massachusetts. "Our customers primarily include educational establishments, universities, advertising agencies and commercial enterprises. The demand for high-quality four-color publications in runs of up to 10,000 has recently increased dramatically" explains proprietor Mike Faiola. The company, founded in 1963, has a workforce of 27 and primarily produces booklets, posters and corporate publications in runs which are typically between 1,000 and 10,000.
Customers today want multi-color and four-color publications - including with spot colors and coating. "Our capacity was quickly utilized, since the multiple press runs and repeat make-ready operations required for a single job not only make work complex, but also reduce productivity." The Boston company faced the decision of re-equipping its machine park. Up until that point, it had been using two Heidelberg GTOZ, a Heidelberg SORDZ and a Heidelberg SORSZ, each with two printing units.
Despite the trend to multi-color publications and an increase in its number of orders, Arlington Lithograph had not anticipated moving up to the next printing format nor had it envisaged adding further single-color or two-color presses.
"While the page count of numerous brochures and small magazines had increased quite considerably, we would need either additional orders or far higher production runs in order to fully utilize a printing press in the next highest format. At the current time, however, demand is still too low and it would therefore not be possible to fully utilize the press, quite apart from the high investments and relatively long payback period that would be involved".
The company therefore found itself in a similar position to many other printshops faced with an increase in order volume, a wish to improve quality and customer service, and the desire to make a cost-effective investment. Arlington Lithograph finally opted for a Heidelberg Printmaster GTO 52 five-color press. "One of the critical factors for us was the technical reliability, quality and cost-effective operation which the Printmaster GTO 52 promised. When we learned that this machine was now available with five printing units and sheet reversal unit, our decision was an easy one".
Arlington Lithograph is frequently called upon to supply dual-language brochures for customers from educational establishments, institutions and government authorities. "In the past, two or three passes have been necessary with all the plate changes this entails. The fifth printing unit will enable us to print these jobs in a single pass", explains Arlington Lithograph.
The Heidelberg Printmaster GTO 52 five-color press closes the gap to highly-automated printing presses. "The lower net productivity of the GTO 52 vis-à-vis these presses can be easily made up by the somewhat longer run times. If necessary, we can also handle large orders," explain the printers in Boston, "but the machine investment like the hourly rates remains within acceptable limits".
The Heidelberg Printmaster GTO 52 with five printing units is ideal for small and medium-sized print shops and provides a platform for future success in what is a growing, increasingly sophisticated market.
For further information:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 46
E-mail: hilde.weisser@heidelberg.com
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