The Print Media Academy (PMA) of Heidelberger Druckmaschinen AG
(Heidelberg) and DEG - Deutsche Investitions- und
Entwicklungsgesellschaft mbH have signed an agreement to encourage
vocational-school teachers in the print media industry in emerging
countries. The Public Private Partnership of Heidelberg and DEG is
set to run for two years and a pilot project will be implemented in
India, eastern Turkey, South Africa and the Ukraine.
During this period, ten teachers from each of the countries
named will be familiarized with new technologies in the industry
and the latest training materials on a four-week intensive course
in Germany run by the PMA and the Vocational Training Center of the
Münster Chamber of Crafts and Skilled Trades (HBZ). On their
return, the teachers will be provided with support over an extended
period to ensure long-term communication of the acquired knowledge.
The training facilities and teaching staff in the countries will be
pre-selected by a commission of representatives from Heidelberg,
the PMA and the professional associations of the countries
concerned. Heidelberg will provide the funding together with DEG,
which is co-financing the project using funds from the Public
Private Partnership (PPP) program of the German Federal Ministry
for Economic Cooperation and Development.
Lack of industry know-how in emerging countries
Economic development in emerging countries promises
considerable potential for local print companies. The quality of
the print results in emerging countries still does not meet
international requirements in many cases. The shortfalls in quality
are due to the use of outmoded presses, incorrect operation of
modern presses and insufficiently trained personnel operating the
equipment. Vocational schools play a vital role in training
technical personnel to operate printing equipment, but the quality
of their training is inadequate. Key reasons for this include the
teachers' lack of theoretical knowledge, practical know-how and
modern teaching materials and the fact that the training is not
geared to current print technologies.
"Heidelberg therefore plans to make a lasting
contribution to the development of the print media industry in
emerging countries through its Print Media Academy, one of the key
training networks in the industry. If the project proves to be a
success, we will also extend it to other countries," says Dr.
Jürgen Rautert, Director for Engineering and Manufacturing at
Heidelberg, outlining the nature of the company's commitment.
Project objective: Train the trainer
The aim of the project is to adapt print training at
vocational schools in the four emerging countries India, South
Africa, Turkey and Ukraine to the needs of the print industry by
initiating a program of further training. To do this, the teaching
staff of vocational schools in these countries need to undertake
training at the PMA to provide them with the requisite knowledge of
the whole production process and to instruct them in modern trends
and technologies in the printing industry. Following this, the
local schools involved will receive support from Heidelberg
employees in implementing and applying the training.
The training facilities and their teaching staff will be
selected according to reputation, experience in training print shop
employees, a practice-oriented teaching plan based around local
print shops, technical equipment, standards of achievement and the
students' potential. During a four-week training course, the
selected teachers will not only be taught theoretical, practical
and didactic principles, but will also learn about modern
technologies and trends in the printing industry.
At the Vocational Training Center of the HBZ Münster,
the participants will be provided with theoretical and practical
training covering the whole production chain (prepress, press and
postpress) on equipment technically equivalent to that used in the
print shops of the emerging countries. The teaching material also
includes modules on occupational safety and handling
environmentally hazardous substances. At the PMA, the participants
will be taught about the latest trends and technologies in the
printing industry.
DEG, which promotes private industry as part of a German
cooperation for development, will co-finance the four-week training
course for the teaching staff in Germany from PPP funds. Marco
Christ, responsible Project Manager at DEG, says: "Public
Private Partnership projects are a tried-and-tested tool for
long-term development cooperation because they combine economic
objectives with development goals. The concept presented by
Heidelberg for boosting the training standards of the print media
industry in emerging countries impressed us in this respect."
With the PPP program, DEG can co-finance companies' investment
measures at both the preparation and implementation stage up to the
value of Euro 200,000 provided these measures contribute to the
partner country's development.
The trainees undertake to pay some of the costs themselves in
order to increase motivation, the amount being set individually
according to their financial means as agreed with the vocational
schools. Once they have passed their final exam, the newly
qualified trainees receive a certificate from the HBZ Münster
and the PMA. Following targeted further training of the teaching
staff, the vocational schools will receive advice and support from
their local Heidelberg sales company on how to put the skills they
have learned into practice. An alumni network will also be set
up to promote exchange of teaching staff among the schools
themselves and with the Training Center in Germany.
Image:
PMA and DEG ensure perfect cooperation. From left to right:
Detlev Dierkes, Head of Trade Contracts at the PMA; Bernd Schopp,
Manager of the PMA; Dr. Jürgen Rautert, Director of
Engineering and Manufacturing at Heidelberg; Peter Peters, Deputy
Head of the Program Financing Department, and Marco Christ, Project
Manager at DEG.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 46
E-mail:
matthias.hartung@heidelberg.com